How many rolls does the coffee industry have? Scraping lottery tickets while drinking coffee!
Even if the coffee tastes bitter, many workers choose to drink one cup a day, and the demand for coffee is still growing. There are more and more coffee shops, there are a variety of themes, even "cement style", "nostalgia", the same style, today's coffee shops not only sell coffee, but also develop multiple services.
The emergence of post office coffee makes people experience that they can both drink coffee and send mail in the same place, killing two birds with one stone. The field of "coffee +" continues to expand, including the joint venture model of "lottery + coffee shop".
Recently, a coffee shop in Hangzhou, Zhejiang Province, has attracted the attention of netizens on the Little Red Book platform because of the joint venture model of "lottery plus coffee shop".
The coffee industry has become more and more popular, just a cup of ordinary latte, American coffee can no longer meet the needs of consumers, special coffee can not satisfy consumers' curiosity. The coffee shop has come up with a lot of new ideas to attract more young people.
According to the photos shared by netizens, the coffee shop has only one window, and the clerk in the shop is responsible for selling both coffee and lottery tickets. The name of the coffee shop is "a lucky coffee shop". Unlike people's impression of many Fucai stores, there is no smell of smoke, but is filled with the aroma of coffee. It also changes people's impression of the high-end coffee shop and gives it a hint of life.
Many netizens left messages that this "lottery + coffee" joint venture store has a certain degree of creativity. Some netizens said that this is the "love shop in a dream".
Some netizens also asked how to open a joint venture store of "lottery ticket + coffee".
In fact, the place of scraping lottery tickets while drinking coffee has long appeared in Shanghai. On July 8, 2019, the Shanghai Securities Mansion Fucai Store opened on a trial basis, which is located at the location of the Shanghai Stock Exchange. The new model of welfare lottery + coffee shop joint venture allows people to drink a cup of coffee during business negotiations and friends' gatherings, as well as buy a lottery ticket and do public welfare at will.
The aroma of coffee has attracted the participation of sports brands, technology giants and the "national team", and more people have noticed the drink of coffee. Cross-border coffee sales are not uncommon in recent years, and Li Ning's application for the trademark "NING COFFEE Ning Coffee" on April 15 also attracted public attention. Li Ning responded that it hopes to improve customers' comfort and experience when shopping by optimizing in-store service.
The joint venture model makes consumers feel fresh. at the same time, it also helps brands to reduce store rents and labor costs. Cross-border integration is often seen in the popular coffee industry and new tea industry. Industry giants make coffee across the border, increase consumption stickiness, make full use of and give full play to the existing advantages of enterprises, and at the same time attract more young customers.
Although life is hard, dreams still have to be there after all. Order a cup of coffee and get lucky. What if you really become the chosen one and your dreams come true?
Photo Source: little Red Book, Internet
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