The father of KFC has changed! Fried chicken is not the only one. Grandpa is at ease with tea! KFC's first tea brand opened in Suzhou!

KFC is a happy childhood memory for many brick bearers today, and this fast food chain is best known for its fried chicken. Later, KFC began to sell porridge, rice and coffee. However, unexpectedly, KFC quietly opened a tea shop in Suzhou, and its brand name is unexpected-"Grandpa Free Tea".

On May 28, some netizens on Xiao Hongshu platform shared that the national store of "Grandpa Free Tea" produced by KFC will be opened in Lubao Square in Suzhou. It was not until around June 30 that the opening of Grandpa Free Tea, KFC's first tea shop, appeared on the Little Red Book platform.

"Grandpa Free Tea" is the first time that KFC has tried to separate the new tea from its brand, and there are a number of new tea drinks on the menu of KFC's existing stores and dessert stations.

In the new tea race track has reached an irrational state, almost every well-known new tea brand is selling similar products, before the new tea high-end market players such as Xi Cha, Nai Xue, Lele Tea and so on have lowered the price of products, so as to expand the consumer base of the brand.

Now KFC has made the move of "opening its own door" and joined the new tea war. Interestingly, KFC is ready to attack the new tea market this time.

The menu of the brand can be seen from WeChat Mini Programs of Grandpa Free Tea, among which the series of "Rice Milk Tea" belongs to its main innovative drinks. According to the introduction page of the drink, we can know that the "Rice Milk Tea" series is made of Golden Award Rice South Stem 9108 as the raw material, "drinking the flavor of Xiagu Su in one mouthful", which has distinct regional characteristics in the south of the Yangtze River.

The products in the "Rice Milk Tea" series are paired with jasmine tea and Biluochun green tea with the same Suzhou characteristics as the bottom of the tea, with Jiangnan characteristic ingredients such as orange cake, chicken head rice, bamboo cane horseshoe and so on. In Jiangsu and Zhejiang, these traditional snacks are also summer delicacies.

To a large extent, the raw materials of its products fit the land of fish and rice where the first store is located, and the decoration style of the shop also supports Jiangsu in spring and summer. The collocation of Soho powder and Canglang green makes people seem to walk into the south of the Yangtze River in spring. the hollowed-out pattern of the indoor green screen creates a visual sense of Suzhou gardens.

The rapid development of the beverage industry has attracted people's attention and even cut in, especially in the new tea and coffee races. However, most of these events are loud thunder and little rain. Tongrentang sells coffee and Wa sells milk tea. when they first arrived, people looked at these things with a novel attitude, and even went to sign in for consumption. A netizen on Xiaohongshu said that when he passed by, he saw many people waiting in line at the store.

However, with the passage of time, people take such things for granted. Even though people have known the Wa brand for many years, when it comes to milk tea, people think of like tea, Nai Xue, a little bit, honey snow ice city and so on. Even though people have eaten the traditional snack GouBuLi steamed stuffed bun, more consumers are still flocking to Starbucks, Ruixing and manner stores.

At a time when the new tea is crazy, KFC chose to create a new tea brand and join this endless volume. Can Grandpa Free Tea successfully occupy the territory?

Photo source: Grandpa's free tea WeChat Mini Programs, Internet

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