The sale of coffee pots by edge marketing is controversial! The merchant responded: buy a few more and I won't kill myself.

When the buyer flushes the pot, the most routine operation is, of course, to open the link-left and right to look at the picture, looking at the exquisite and beautiful design appearance, moving text introduction, people have the impulse to place an order.

However, recently, some netizens found the details page of a seller's hand-flushing pot, which makes people feel very bowed!

Basically, every coffee lover has several hand pots in his or her home, one for boiling water, one for hanging ears, and several for different occasions and bean types. Although the B pot is very good, big brands and world champions also use it, there is no shortage of hand punch pots that people pursue unique designs and are not well-known.

In the details of the goods, the merchants will generally add some details of the goods, so that consumers can better understand the goods sold by the merchants, and where are their advantages.

However, the recent description of this product on Taobao platform makes people can't help it.

In the details of the goods, the merchants use some large-scale promotional pictures that have nothing to do with the goods, and also type the words "really like it".

When I saw this, I asked you, do you want to go down?

The way of edge marketing has angered many coffee lovers. When browsing the product, netizens took screenshots, posted posts on mainstream social platforms to remind them of lightning protection, and denounced the merchant's use of a female model in corset to flush the pot.

Some netizens said that after looking at it for a long time, I didn't understand the similarities between this hand pot and the place in the picture. Another netizen of Little Red Book pointed out that the design elements of the hand punch pot are similar to those of the female model wearing a corset.

Other netizens said that they found pictures of female models wearing corsets when they checked the product page in April.

Some Douban netizens said that it is difficult not to think that this is a deliberate hint.

The use of controversial photos to promote coffee utensils has made many consumers go to communicate with businesses. The merchant then issued a statement in moments, as shown below:

Tens of thousands of coffee brands, want to stand out from the crowd, marketing means is very important. Marketing means are also tens of thousands, the above-mentioned businesses using female models in corsets to flush pots, before this incident, the marketing work can be seen to have achievements.

Many netizens also said that they knew the seller because they thought it was funny from the stem of "dog fried coffee beans", so they entered the pit. Also because of the "dog fried beans" stem, because of the lovely and interesting impression, so that many netizens have a very good impression of this buyer, but also quickly obtained a batch of traffic for the seller's brand.

However, the marketing method of this hand-punching pot instantly made the fans "collapse"!

In the past, some coffee machine brands used edge marketing, using nude models of different skin colors to publicize that coffee machines can make different concentrations of coffee, using models to express the exquisite design of coffee machines, and naked models hugging each other to show that they taste a good cup of coffee. The publicity technique of wanting to have a good day has triggered a heated discussion among netizens!

Netizens have questioned how the brand marketing of the coffee machine has passed the audit. Although the advertisement does not say anything clearly, several problems can be seen from the content: vulgar edge scrubbing, objectifying women, skin color, race and geographical prejudice.

Such an "abrupt" propaganda technique can indeed make the brand quickly stand on the forefront of morality, but through such vulgar propaganda techniques to attract attention and attract people's attention in a black way, in exchange for public opinion and abuse.

Coffee is a drink that can be made and tasted by everyone. People who consume coffee machines and coffee makers are also very popular. This kind of propaganda does not seem to be illegal on the surface, but it will inevitably lead to controversy.

Photo Source: little Red Book, Douban, Internet

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

For more boutique coffee beans, please add private Qianjie coffee on Wechat. WeChat account: qjcoffeex