Starbucks co-signed Converse Converse shoes?! The limit of Qixi Festival is so beautiful!

With Qixi Festival approaching, recently Converse has once again partnered with Starbucks Reserve ®Roastery to launch a holiday-inspired joint product! It is scheduled to go on sale at "Starbucks Reserve ®Roastery Tokyo" on Friday, June 24.

Qixi Festival is an important traditional festival, which originated in China. There is also a tradition of celebrating Qixi Festival in some Asian countries influenced by Chinese culture, such as Japan, the Korean Peninsula and Vietnam. After Qixi Festival was introduced into Japan in the Nara era, it was not mainly used to pray for love, but for girls to have good craftsmanship. At the same time, because Japan abolished the lunar calendar after the Meiji Restoration, the Qixi Festival festival in Japan is held on July 7th of the solar calendar every year.

The same thing is that no matter where the Qixi Festival is, it all revolves around the story of the Cowherd and the Weaver Girl, but each place calls them differently. Qixi Festival's legend of Cowherd and Weaver Girl originated from people's worship of natural celestial phenomena.

It is said that every day on the seventh day of the seventh month of the lunar calendar, there will be two galaxies very apart in the sky (this corresponding relationship is astronomically called "separate stars"), but it is very bright. So at that time, people contacted the daily life of men and women at that time, so they called the two bright stars Altair and Vega respectively.

At first, Qixi Festival in China was also to pray for girls to have good craftsmanship, so on this day girls would get together on that day in order to have the dexterity of the Weaver Girl. Qixi Festival is better at sewing / carving melons and fruits, so Qixi Festival is also called the Beggar Festival. However, with the invasion of Western Valentine's Day, in order to protect traditional culture, it is proposed that Qixi Festival be regarded as Chinese Valentine's Day.

The story of Cowherd and Weaver Girl is because of the fascinating starry sky, so this year's Starbucks and Converse collaboration is inspired by the Milky way and two shining stars, as well as the light blue that cools the hot summer.

One of the brightest products is Converse's classic shoe-shaped vase! (yes, it is a vase 😂) based on the flower soles made by Converse classic shoes "All-Star" classic shoes, there is a Starbucks Reserve ®logo on the outside of the tongue and tape, and there is a CONVERSE TOKYO logo on the inside ~ the color is ice blue, if the shoes are real, this color match also looks good!

In addition to "shoes", it also launched 6 items, such as mugs, umbrella bottles, folding fans, bags, earclips and necklaces. Every product can see the elements of the stars. We can see from the folding fan that the three combine with each other. The stars of Starbucks and Converse are on both sides of the Milky way.

Think of Starbucks when you see Converse, think of Starbucks when you see Starbucks, think of Starbucks when Qixi Festival, think of Starbucks and Converse when you see Converse.

And this is not the first time Starbucks has co-signed with Converse! Last year's Qixi Festival, the two brands have already begun their first cooperation. The last cooperation is inspired by the Milky way Galaxy and fireworks, as well as the foggy blue stars that illuminate the night sky.

All-Star shoes vase is also located in position C, the appearance is laser milk white, creating visual effects like Milky way and fireworks ~ in order to be closer to the shoe prototype, it specially makes the natural wrinkles of canvas shoes after wearing for a long time, while the tongue and side of the shoes are embellished with double-brand LOGO.

In addition, there are six items, including T-shirts, mugs, transparent water cups, earrings, shawls and bags. The inside of the bag restores the astronomical phenomena of Altair and Vega, and the design is very delicate and careful!

In addition to co-signing with Converse, Starbucks has also co-signed with Hiroshi Fujiwara many times. In addition to conventional thermos and water cups, according to the proportion of people making coffee at home in the post-epidemic era, the proportion of people making coffee at home has gradually become the mainstream. Last year, when the two brands were co-signed, they paid more attention to the simple household products emphasizing the quality of coffee life.

The series includes coffee presses, mugs, and blankets (because each collaboration is launched at the end of November. Fujiwara Hiroshi Fujiwara likes to use black and white as the main tone, the product design is very modern, but also in line with Fujiwara Hiroshi's own style.

I have to say, fortunately, these waves of co-names are not in China, otherwise the code clerk's purse will be emptied.

Photo Source: Internet

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