The price of coffee continues to rise! The freedom of coffee is drifting away

Cafes can be seen everywhere on the streets of Australia, and coffee culture is deeply rooted in the hearts of Australians. Even the wind and rain can't stop Australians from drinking coffee. According to statistics, the drink that Australians consume most is coffee, with an average of 10 cups of coffee per person per week. However, coffee consumers need to pay more for their favorite drinks.

According to Australian media 7NEWS, consumers who like to go to chain stores to buy coffee may have bad news, with respondents saying they spent A $5.30 on a medium latte at McCoffee, up from A $5.05 the day before.

A spokesman for McDonald's said in an interview with 7NEWS that, like other individual companies, McDonald's prices are set at the restaurant level and several factors will be taken into account when reviewing the prices of menu products, including operating costs.

Due to a series of factors, global production chains and supply chains are tight, causing the price of a cup of freshly ground coffee to rise by about A $1 in the short term, but some people in the industry say that the price of coffee may continue to rise by the end of this year. The price of a cup of coffee will rise to A $7.

The price of coffee comes as more Australians share stories of incredible coffee prices they have experienced in Australia. On the overseas version of Douyin, a netizen visited Sydney earlier this year and bought a soy milk latte at a coffee shop for A $8.90. Netizens said in the video: "Oh, my God, I just spent A $8.90 on a cup of coffee". With a surprised expression.

Not only in Australia, but also in the UK, the price of COSTA coffee has been raised twice in six months, with the second price increase by an average of 14p, with some consumers reporting that some products have risen as high as 35p. Due to the high rate of increase, caused the dissatisfaction of many consumers, some consumers said that they will no longer consume COSTA products.

The price of a cup of coffee in COSTA soared to 6.15 pounds, the Sun reported on July 4. The coffee products mentioned in the article that the price has risen to more than 6 pounds are mostly large cups, plant-based milk, espresso and syrup.

Behind the soaring price of coffee is a series of factors leading to high inflation. Brazil, as the largest coffee producer, is affected by extreme weather, coffee production capacity has declined; the rising price of crude oil has led to a rise in transport costs; and the cost of living crisis and rising labor costs have further increased the operating costs of stores.

In Asia, where coffee culture prevails, the rise in coffee prices is also spreading. The unit price of some Starbucks stores in South Korea has increased by about 2 yuan, while Japan's 7-11 "100 yen Coffee" series has increased by 1-2 yuan.

Not only foreign consumers, but also domestic consumers have been affected. At the end of June, the price of coffee was raised by the self-service machine in the convenience bee store. The original price of iced American coffee, originally 6 yuan per cup, is 8 yuan, and the original price is 16 yuan. In this regard, the convenience bee official customer service said that due to the rise in the price of raw materials, the price of convenience bee coffee has been raised across the board. Since the beginning of this year, Starbucks, Tim Hortons and other coffee companies have also been unable to withstand market pressure and raised product prices.

Coffee freedom is getting farther and farther away.

Photo Source: Internet

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