Drinking milk tea has become a new way to get rich? Buy milk tea for gold and cars?!

Summer comes, cool tea drinks return to C position. There are thousands of new tea brands, and if you want to stand out from them, you have to have an outstanding marketing. Catering is not easy to do, and the inner volume of new tea drinks is frequently paid attention to, from niche fruit to new packaging, to joint fashion brand limited products.

Influenced by the big environment, everyone wants to pursue a little luck nowadays, bringing some spiritual encouragement to daily life, and the new tea drinks play milk tea scraping music.

Scratch, lottery, blind box and other lottery forms, with different forms, attracted the attention of consumers. The lottery can attract consumers 'attention again and again, which is behind the pleasant experience of "eliminating uncertainty" to consumers. Before opening, consumers do not know whether they can win the prize, constantly hovering on the edge of winning, nervous and surprise after winning the mentality is addictive, this is the psychology of "gambling".

After the orange,"yellow skin fever" in the new tea drink circle, a time, each brand competes to produce yellow skin drinks, want to stand out, marketing must be outstanding. Su Ge fresh fruit tea on the new "fleshy sweet yellow skin","Duojin salty yellow skin", and at the same time launched the "drink yellow skin, scrape real gold" activity, buy any yellow skin drink, you can get a scratch card.

The day before the launch of the event, Suge Fresh Fruit Tea sent out packaged gold photos on the Little Red Book platform with the text "Chinese people don't cheat Chinese people, prizes gold have been bought back".

Of course, it was a small probability that gold would actually be scraped out. In addition to the gold award, the tea brand also set up buy one get one free, the second cup half price and other comfort awards.

New tea drink head players, Xi Tea and Naixue Tea are also trying out the "scratch music" marketing method. As a seasonal fruit, apricot, in addition to its own rich nutrition, in the name can be derived from the homophonic word "lucky", has a good meaning, so that tea brands in the marketing of shelves have more play.

Xi tea on the new "fleshy apricot luck peach","apricot luck" homophonic "lucky", and with the cup presented with the ancient tear card, there is a chance to tear out "another cup". Naixue's tea has a new "domineering small apricot","small apricot" homophonic "small lucky", buy a new cup, with the product to give a Chinese welfare lottery ticket.

NaiXue this play is quite attractive, stepping on the young people "early rich","in case of winning the prize" idea. Even if you don't win the prize, it will be regarded as "very fun, focus on participation","you can also drink milk tea".

In addition, some tea brands also launch blind box activities for different consumer groups. For example, Bawang Tea Concubine's milk tea blind box, have the opportunity to draw such as Chanel, Hermes, YSL and other big brands of lipstick, will love some cosmetics female consumers "accurate grip."

However, gold, lottery tickets, lipstick, another cup and so on are nothing, there are new tea brands actually under the blood, send cars. A tea drink brand launched the "tea rescue, smoke Wuling" campaign, this campaign related to the entry in the shake channel has millions of times broadcast volume.

The new tea drink volume is not a day or two, the product price drops, appeals for real materials, but also enough of this lottery to send gold, send cars. Next, what unexpected things can the new tea drink produce?

Photo source: Little Red Book, Internet

For more coffee bean information, please pay attention to coffee workshop (Weixin Official Accounts cafe_style) professional coffee knowledge exchange, please add micro signal kaixinguoguo0925