Luckin Coffee has pinched this year's young people with precision!

If you want to get by, of course you need a little green! Qixi Festival is coming, and various brands are busy putting out beautiful promotional pictures for their Qixi Festival limited products. Only Luckin Coffee is different, Ruixing adopts similar marketing tactics as before, and po has a mysterious poster: a cartoon picture of a green little hand holding a Ruixing coffee cup.

Just such a poster, Luckin Coffee pinched the young people accurately, making many netizens who worked hard to move bricks (really idle) to guess the owner behind the green hand.

Netizens guessed from the number of green hands and fingers that appeared on the poster that the owner of this hand was at least not human. Many talented netizens immediately presented the pictures drawn by their novice.

The guess pattern of netizens is huge, and at the same time, they don't let go of the slightest hulk, dinosaur, Shrek, sad frog and other green animation characters.

Crouching tigers and hidden dragons are often found in the netizens' pile. Since it is a green creature, a green mermaid is certainly included.

In the following two days, Luckin Coffee updated the clues like a TV series, just a warm-up activity for the brand to jointly release new products, and Luckin Coffee turned it into a suspense sweet love series with no more than three episodes.

On the one hand, there are netizens who can guess, and on the other, Rui Xing, who is determined to keep a secret, are waiting for their brains to spread out slowly.

After all, as soon as the mysterious poster was released, Luckin Coffee was teased by netizens and said, "it's hard to guess, it can't be coconut milk."

As the answer to the riddle was revealed early, Luckin Coffee officials had to plead with netizens, "Please let me finish the performance quietly, I will really thank you."

Even if Luckin Coffee's mysterious joint name has long been seen clearly by netizens, it does not prevent him from signing in enthusiastically and indulging crazily after the launch of the new product.

I have to admit that Luckin Coffee has an incredible talent in the work of selecting and cooperating with IP and co-branding CP. The vision is accurate, the idea is unique, the style "rustic" can go out of the circle, even the "foreign atmosphere" can also collide with sparks.

In terms of operation, Ruixing understands the advantages of its own products, knows how to tap the characteristics of its own products, and enlarges its product advantages through cooperation to achieve the magnitude effect. "I want wine and coffee, one cup after another," a lyric of Teresa Teng became a thrill pursued by more and more young people at that time. Lucky recently launched a new product with a "slightly tipsy" element, "steal the heart of the plum latte" uses alcoholic coffee beans, while Qixi Festival limits the special drink "Bailey sweet berry latte" to the use of Bailey sweet wine as the base.

Ruixing also knows how to handle the psychology of users, knowing what users "want to see" and "what they want", which fully satisfies the psychology of users. Build your own brand or label on some hot topics.

Some time ago, after many netizens shared that they had drunk Luckin Coffee's stolen prunes latte, they all became sparse, so they had the title of "Kaisailu of the coffee industry". Luckin Coffee busy explaining, personally played tricks, to a wave of reverse marketing.

The lofty impression established by Luckin Coffee in the warm-up stage collapsed, and the slot created by the contrast was not only not forced to be "aloof", but also "colluded" with netizens. It can be said that Luckin Coffee pinched the young people of this generation with precision.

Photo Source: Internet

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