Will cross-border coffee become a "short-lived" online celebrity?
Over the past two years, the coffee market has continued to expand, but the fact is that coffee people are also having a hard time. The number of coffee shops is increasing, the coffee market is bustling, and more and more famous brands are stepping into the increasingly crowded coffee track. Jinwei cereal belongs to Weichi Group plus coffee track, before there are a number of brands such as Sinopec, Huawei, China Post, Li Ning and so on have been involved in the coffee business.
In the face of this phenomenon, some people think it is an example of consumption upgrading, while others question that a large number of big brands will pile up across the border, which will inevitably lead to chicken feathers.

People's demand for coffee is increasing, so that many niche coffee brands see hope, however, many coffee people who choose to open a shop are obsessed with overconfidence, think coffee is a certain profitable business, with gambler mentality. There are coffee shops that make money, and there are those that lose money and close down. However, people are more inclined to take chances and think that the loser is not themselves. From the decoration, design, menu, etc. are all white prostitutes, there is no trace of unique things, this kind of easy to copy things do not last long, and then lose money to close the shop.
However, a large number of cross-border coffee brands seem to have strange ideas and huge spans. The essence is to make rational use of existing resources. China's coffee consumption is still in the stage of rapid growth. According to some data, the coffee market scale of China in 2021 is about 381.7 billion yuan. It is expected that the industry will maintain a growth rate of 27.2%, and the coffee market scale of China will reach 1 trillion yuan by 2025. Looking at such a huge cake, everyone wants a piece of it.

It can be seen that the essence of the giant cross-border coffee market is to add new business, not blindly follow the trend. This is to adjust to the market and adapt to the new rules of the game. Behind the giant scramble to enter the game, aiming at a more subdivided coffee track, as well as hidden behind the huge business opportunities.
These cross-border giants themselves have certain popularity in the original industry, and their topic traffic, brand recognition and online store channel resources are the inherent advantages of these giants. With geographical advantages and brand effect, packaging the above advantages for coffee sales can improve the store efficiency on the one hand, and help to realize the youthful state of corporate image on the other hand.

However, the so-called alternate lines are like mountains. For most cross-border businesses, cross-border is just a marketing innovation, mainly to attract attention. For consumers, this cross-border novelty will soon wear off and it is impossible to pay for it all the time.
Every industry has its own rules. Today's coffee development tends to be refined, from coffee bean production area selection, to roasting time control and other seemingly simple needs, in fact, need strict quality control, with considerable professionalism. Coffee is very fragrant, cross-border enterprises mostly sell coffee as a sideline, if the management is a little careless, I am afraid a hot burst of cold.
In the face of cross-border coffee players, if you want to stand out from them, I am afraid you need to achieve breakthroughs in the competition of quality, creativity and marketing.
Image Source: Network
For more coffee bean information, please pay attention to coffee workshop (Weixin Official Accounts cafe_style) professional coffee knowledge exchange, please add micro signal kaixinguoguo0925
- Prev
Starbucks is in the midst of fire and ice! Same-store sales in China plummeted 44%!
According to the third-quarter results released by coffee chain giant Starbucks on Aug. 2, Starbucks had revenue of $8.15 billion and global same-store sales rose 3%, exceeding market expectations. The company said it was mainly driven by a 9% increase in same-store sales in North America, while international same-store sales
- Next
Starbucks new products shocked the whole network! Netizen: Fushou snail?!
Starbucks has always been able to hold the hearts of consumers just right in terms of drinks and surrounding innovation and design. But goose! Recently, a new product launched by Starbucks in Japan shocked the whole network! When it was put on the shelves, it aroused a heated discussion among netizens, and the related topics immediately appeared on Twitter in Japan.
Related
- What degree of grind should I use to make coffee by hand? How fine should the coffee powder be ground with cold ice drops? What is the No. 20 screen? How fine are the grains of fine sugar? What is the appropriate grind for the espresso?
- Why is coffee bean watches always oily? Are the oil out of the coffee beans stale? Are oily coffee beans of higher quality? What is the difference between deep and light coffee?
- How long is the taste period for coffee? How long is the best time to finish your coffee? How long can coffee stay in a thermos cup? What is the best degree of hand-brewed coffee?
- Pour out all the raw materials! Many Lucky products are off the market!
- "Haidilao in the milk tea industry" Kawangka quietly increases its prices again! Netizen: No more drinking!
- Ask for 20,000 yuan! Coffee shop managers trick employees into fake marriages?!
- Milk tea takeout "strong" with 10 packs of tissue?! User: No collection or delivery
- Which is sour, deep-roasted or lightly roasted coffee? Do people who know coffee want light or deep roast? What is the difference in the degree of roasting coffee? What is the difference between lightly roasted coffee and deeply roasted coffee?
- Do I have to steam my hand-brewed coffee? What is the function of drip coffee steaming? What is the purpose of steaming hand-brewed coffee? Can I make coffee by hand without steaming it?
- Is SOE a single origin coffee? What is the reason why SOE American style is too sour and SOE latte is too bitter?