After a burst of abuse, the coffee shop rushed to do a joint activity with Zhong Xuegao?!

Speaking of Zhong Xuegao, I believe we are no stranger! Not long ago, due to the opaque prices in the ice cream industry, Zhong Xuegao was on the hot search list on various platforms for nearly half a month, and many netizens raised a lot of the same questions about his brand's products.

Since its inception, the Zhong Xuegao brand has tied its products closely to "luxury goods", and it is not a matter of a day or two that it is expensive. Also because the price is several times more expensive than ordinary ice cream and the taste is strange and unique, in these highly topical settings, Zhong Xuegao completed the circle again and again.

The reason why it was suddenly put on the hot search some time ago is that the price of ice cream has been paid attention to frequently, so Zhong Xuegao, as a representative of high price, has been called the focus of public opinion. Despite the incessant curses, Zhong Xuegao's name is also deeply imprinted in everyone's minds.

According to economic media analysis, after Zhong Xuegao was scolded and followed by a round of baked ice cream, Zhong Xuegao's wealth and popularity will rise greatly. Originally, many consumers did not pay too much attention to the brand, but now when we see ice cream and high-priced products, we can think of Zhong Xuegao. As a result, the brand has become the king of traffic.

In recent days, many netizens have noticed that many coffee shops and Zhong Xuegao have jointly launched a flash campaign, using the brand's different flavors of ice cream to make a variety of creative coffee. And this is not the first time Zhong Xuegao has teamed up with a coffee shop.

As early as last year, Zhong Xuegao had already cooperated with the same flash joint activities in coffee shops in Shanghai, Guangzhou and other cities, but there were not many coffee shops at that time, only more than 200. After Zhong Xuegao became a hot topic this year, the number of participating cafes nearly tripled, and 600 coffee shops rushed to cooperate with Zhong Xuegao.

Thus it can be seen that although the brand product and price have been questioned, it has "won" in marketing. Nowadays, whether it is the ice cream industry or the coffee industry, how to get out of the circle in the vast industry has become a worry for many brands every day.

The impetuous Internet era, but to give a lot of domestic brands out of the circle, although scolded, but also traffic. Can make good use of these occasional opportunities, but can create a wave of reverse marketing, consumers will continue to pay attention to and try out of curiosity.

This time, so many coffee shops co-signed with Zhong Xuegao, one because of the flow, and the other because of the tile shape of Zhong Xuegao's products and the taste full of Chinese flavor, creating cup after cup of creative coffee full of Chinese style and Chinese flavor.

Nowadays, "national tide" and "local" culture occupy a place in the hearts of consumers. Working with local brands to create products in the style of national tide is the fastest way to resonate with consumers and the fastest way to attract their attention.

However, the traffic brought by the joint name is only temporary, and the coffee shop brand has a long-term development, which is still inseparable from professionalism. If you have used the traffic brought by the joint name in exchange for the repurchase rate, this is what the coffee shop needs to consider most.

Photo Source: Internet

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