Working mothers owe their children an apology? Half-box field coffee brand is accused of discriminating against women in the workplace

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

For more boutique coffee beans, please add private Qianjie coffee on Wechat. WeChat account: qjcoffeex

Recently, some netizens shared a slogan on a half-box of Tian Coffee brand products on social platforms: "every working mother owes her children an apology" and asked that mothers must bring them at home to raise children. Subsequently, the post sparked a heated debate on the Internet, with many netizens believing that the brand was discriminating against women in the workplace.

In this regard, half a box of Tian Coffee customer service responded that the starting point of the brand is different from what customers see, and originally hoped that the mother would spend more time with her children.

According to the customer service, the product is a slogan on the Friday package of half a box of Tian coffee "working clothes and ears series", hoping that mothers can spend more time with their children on Saturdays and Sundays.

But this explanation not only does not solve the problem, but also pushes the problem to the highest point of the topic.

Some netizens think that such a slogan is a mother in the PUA workplace. Originally, it is the common responsibility of parents to accompany their children, but the copywriter points the problem of children's lack of companionship to their mothers coming out to work.

Many working mothers later said in the comment area and social platform that it was very uncomfortable to see such slogans. Many mothers say that if they can, they also want to spend more time with their children, but life is not allowed. Some say that they interact with their children as much as possible when they come home from work every day. Such a simple sentence has erased the hard work and persistence of working mothers.

Suddenly become the focus of heated discussion, many people immediately conducted a related search for the brand, but there is no brand-related flagship store / specialty store on the mainstream e-commerce platform.

In the face of such a situation, some netizens called the customer service hotline on the packaging, and the customer service did not answer directly to the question, saying that it took the goods through the talent, and later said it was sold on Douyin after netizens continued to inquire. As for the slogan, the customer service said that the brand thinks that working mothers are hard, and they have to travel and work overtime on weekends, so they don't have time to take care of their children. Coffee allows mothers to relax.

When netizens asked if the company would explain the incident to consumers, the customer service said what do you think we should do, while saying that the first batch of goods has been sent out and will be improved later, as for how to improve, consumers can also see it later.

It is understood that 18000 pieces of the product have been sold since its pre-sale in July this year, and many consumers have questioned the above product slogans after receiving the relevant products at the end of July.

Nowadays, many big brands express the theme of their products through a short "chicken soup", and more and more brands are marketing in the same way. However, this kind of marketing not only experiences the level of copywriter, but also directly reflects the three values of the brand.

Although the purpose of marketing promotion is to attract more consumers' attention, it needs to be limited. The topic of gender itself is very sensitive, word by word can make people have different views on a brand. If you can't maintain neutrality, respect and fairness on these topics, don't touch them easily.

For a brand, a negative flow topic will bring more serious consequences than administrative punishment. If you want to sell a product well, you need the trust and promotion of consumers. No matter how much advertising you do, it is not as good as the word of mouth of the customer.

Photo Source: Internet

Important Notice :

前街咖啡 FrontStreet Coffee has moved to new addredd:

FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou

Tel:020 38364473