Go to the coffee shop and ask for free "coffee exchange"?! Ah, this.

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Recently, some coffee shop owners have complained that recently there have been more people coming to coffee shops in exchange for conditions. Said to use their own account to post articles to visit the store, and then replace a cup of coffee. If you refuse, you may be threatened by "bad reviews"....

I don't know since when, many coffee shops on major social platforms have launched a "coffee exchange" campaign. Recruit social platforms who like coffee, have a certain amount of attention, explore store bloggers, food bloggers and other traffic users to visit the store. You can get the products specified by the store for free without spending, taking pictures and sharing them on your account.

However, this seemingly perfect and mutually beneficial action has made many people feel that whoring is being "rationalized"....

Originally paid for traffic users to explore the store, as a result, there are more and more "take the initiative to ask" the store to pay for publicity, otherwise there will be bad reviews have happened from time to time. If this kind of shopkeeper does not have to spend money, the traffic user does not have to spend money also can develop, must be increasing the potential risk of various industries.

Nowadays, as more and more consumers like to post shop search posts on social platforms to "recommend" or "protect against lightning" to merchants, many people are starting to join the profession of exploring store bloggers. Many Tandian bloggers begin to take advantage of their own advantages and directly ask merchants to waive orders / charge referral fees after the experience, otherwise they will post bad comments. There are also a lot of users who do not have traffic, see that this practice can "work", so they begin to join them and ask other businesses in the same way.

When businesses need to pay for publicity, chaos has already occurred frequently. So if there are more and more free replacements, what will be the follow-up development?

Perhaps because there is no effective contract protection, so both sides have more potential risks. It can provide valid proof when there is a need for one party to bear responsibility.

Perhaps there will be more users who can not distinguish between right and wrong, will think that this approach will be accepted by every store, so began a bold attempt. This is like an obviously unreasonable thing, because of the "replacement", so it becomes reasonable.

Although the "coffee exchange" is only the decision of individual stores, and their starting point is to promote it through a number of users with traffic without spending a lot of money, it is actually "conniving" and "compromising" unreasonable things. Those businesses who do not intend to do so, but agree to such demands, are virtually strengthening the courage of such people to exaggerate things.

No matter what kind of business you do, you need to make good achievements through your own efforts. Don't think that you can get real traffic with a small amount of money, it's just an illusion. The real traffic needs to be built up with word of mouth and quality.

The publicity of ten outsiders is not as strong as that of a friend's Amway, which makes a good impression on every guest who comes to spend, and its publicity is far stronger than the tweets on social platforms.

Each coffee consumer has different needs, some only need a cost-effective drink, some enjoy the barista's process of making coffee, and some pursue the flavor of the coffee. If you can meet the different needs of all guests, I believe that the business of the coffee shop is not bad, because this is their own sincerity and word of mouth in exchange.

Photo Source: Internet