Luckin Coffee Gesha Rose Summer SOE Coffee is good? Why is Ruixing Rose Summer so cheap

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These days, Lucky's Rose Summer Coffee has become a hot topic in the coffee circle.

"it's a waste of beans in the deep summer, isn't it?" "using competition-grade coffee beans?!"

"the good Rosa coffee beans have been reduced to brushing water." "can it be rosy summer when it is sold so cheaply?"

……

"Rose Summer" is known by most coffee people, inseparable from Bole, the Emerald Manor of Panama, and the perfect interpretation of this variety of coffee in the boutique coffee industry for more than a decade.

Therefore, when many friends know Rose Summer, they will naturally be associated with boutique coffee, as well as a small part of the higher-priced Rose Summer in Panama.

But in fact, Rosa is actually a strain, not a variety that is loved by everyone now. Most of them are "Geisha T2722" which has been "tamed" by several generations and has exquisite flower and fruit aroma.

In addition to this "T2722", there are still many rosy summer beans that are only used for variety breeding, and there are also many native rose summer coffee beans in Esse, the birthplace of the rose strain. Although they are all rose summer strains, these native rose summer coffee beans have a completely different coffee flavor from those known as Panama rose summer.

As a commercial coffee brand, the positioning and price of its products, as well as the use of the word Gesha, have told you that the Geisha on the shelves is not from Panama / other South American regions.

The Gesha used by Lucky this time is from the Bancimagi producing area in Ethiopia and is also the first sample collection area marked as Gesha to be sent to the Kenyan British plantation for cultivation.

As a result, most of the Ethiopian coffee produced here will be called the Ethiopian native Gesha, and it produces as much as the Ethiopian native variety (Heirloom) that we drink every day, each of which belongs to a natural mixture (because it cannot be subdivided), and will be classified as G1-G5 by the defect rate of raw coffee beans.

No matter which grade it is, its quality, flavor and price are very different from the rose summer in the South American region / Essex Rosa Village, and it is not a coffee bean that has been defined as a boutique. According to teacher Xu Baolin's bean hunter 2, the original rose summer seed is put into the pot after the second explosion, and the Kofi cup tests the flavor with berries, nuts, spices, plant roots and so on.

It can be noticed that this time Ruixing also used coffee beans close to the second explosion / pot after the second explosion. As a commercial coffee brand, what it pursues is the stability of each cup of product. Shallow roasting obviously cannot achieve this effect, and it is not necessarily suitable for the production of Italian coffee. Were it not for the expectation of the charming floral and fruity aromas of Panamanian Rose Summer and the obvious pursuit of coffee flavor, this Rose Summer SOE is the right flavor.

It is not difficult for a coffee bean to reach more than 80 points stipulated by SCA, and it can be said that many coffee beans can achieve such a score now. For the competition level, this rose summer uses anaerobic fermentation, which is one of the treatments that many coffee contestants choose today. The use of boutique-level, competition-level publicity, for Luckin Coffee, the target is profit, while those who pursue coffee are culture, professionalism and taste. Both sides have the right point of view, but not from the same position. For mass consumers, it doesn't matter whether it's worth it or not, what matters is whether the coffee bought by ta is worth it.

If we want to have a better development of the boutique coffee market, we can not do without the popularity of coffee beans. And lucky a promotion, can let a lot of people know Sakuran, know Rose summer, this is obviously not a bad thing. To be honest, this is an effect that many small cafes have been unable to achieve for a long time. I believe many coffee shops have also noticed that since Rui Lucky launched Sakuran, more customers have become interested in Sakuran. Isn't this an opportunity to show the charm of independent boutique coffee shops? Commercial coffee shops give consumers a chance to get to know coffee, and what the boutique coffee shop needs to do is to refine it. When consumers have a preliminary understanding of and are interested in Rosa, baristas can use a more professional perspective and vivid expression to talk to interested guests about what Rosa is. What is the rose summer planted in different regions? Let every guest come to feel the charm of the boutique coffee shop. You don't need to worry that a dozen yuan of Rose Summer will take away more than 100 Rose Xia's business, because it is a completely different source of customers. The latter may not choose the former, but the former may become the latter, and whether it can be successfully transformed depends on whether the boutique coffee shop can make consumers feel that it is worth spending more than 100 yuan. Photo Source: Internet