The latest development! Tea face happy issued a statement to remove the Sexytea logo!

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On Sept. 17, Cha Yan issued a statement on adjusting the English translation logo of the store, saying that it had decided to put down the Sexytea logo of the recently opened store, and that the English name would no longer be used in later new stores. After determining the new name, the English logo of the existing Chayan store will also be selected step by step.

Cha Yue said that in the past two days, the English translation of the name "Sexytea" on the store has aroused a lot of attention and discussion. Because of the multi-layered meaning of Sexy English words, it may also have caused another understanding of some netizens, causing widespread attention and controversy on the Internet. I am very sorry for the misunderstanding caused by this.

Tea color said that its original intention is to hope that customers can feel surprised from every cup of tea, hope that every cup of work delivered to consumers, no matter from the appearance or taste of the work can have its own characteristics, and Sexy word "charming" note is more appropriate, hence the name.

Referring to the optimization of English names, the statement said that the team had already held a round of discussions during the review in the middle of this year, but after the review, the progress on the optimization of English names was indeed relatively slow, so this online discussion is a wake-up call to the team. Make the team more serious and responsive to self-breakthrough.

The statement "Cha Yan has been iterating and improving the expression of the content for nine years" seems to be a little boastful, right? Ha ha! But it is understandable to believe that they cannot be "faithful and elegant" in translation. After all, they sell tea, not literary talent. Then again, since you are a tea seller, you should sell tea well.

After a heated discussion on a matter, some netizens exposed that there had been advertising copywriting such as "picking up baskets" in mugs and "I want officials" on tea bags.

On the evening of February 19th and the early morning of February 20th, Tea face twice apologized on its official Weibo, saying that "the scale was not grasped in the creative process" and recalled the mugs involved. It also said that it apologized and actively reflected on the offline treatment of other products with inappropriate ideas in the early days.

Founded in 2013, it is a well-known local milk tea brand in Changsha and a brand that focuses on the national tide and ancient style. The store decoration is basically a fresh tea shop with Chinese style as the theme, and its products and periphery are full of "Chinese style". The brand logo is a beautiful woman with ancient clothes and fans, revealing the ancient charm of the brand as a whole. It gives people a kind of serenity, which at a glance is the place where Chinese people drink tea.

To be able to reflect on and improve every time, it will be closer to the "brand that consumers trust". A Chinese-style tea shop determined to win the trust of consumers really should not have an English name with layers of meaning such as "SexyTea". It is hoped that a better new logo can also make tea and service better.

To be creative in marketing so as to win the attention of the public is one of the marketing methods for many brands to move forward, but creative creation is indeed important if you want to be loved by more consumers, but creativity without boundaries is sometimes counterproductive. the trust of the brand will gradually wear out, as netizens said: grasp the degree, guard the boundary between humor and vulgarity.

What is worth the attention of the majority of enterprises is that when they want to get consumers' attention through creative advertising, they should also consider the values that spread behind them, and it is also very important to convey the correct values of the brand to consumers. Only by combining development with responsibility and realizing the unity of their own values and social values, can enterprises really become bigger and stronger. Consumers need brands and products with healthy values more than creative advertising. Brand stores not only need flow, but also need word-of-mouth and quality. Don't pick up sesame seeds and lose watermelons. Photo Source: Internet