I'm afraid Manner coffee is going to span all industries, right?

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On September 26th, the coffee shop brand MANNER COFFEE announced its joint name with Tesla Automobile!

The "quarter Cup" event will be launched from September 26 to October 7, with the theme of "Autumn Rose Latte 15 Cup" limited to market. During the event, there are five kinds of surprises: special drinks, free daily charging for car owners, mobile coffee carts for super charging stations, time-limited benefits for theme stores and a quarter of an hour experience.

This does not seem to be the first time to co-sign with car brands. In August last year, we had a cooperation with domestic new energy vehicles, one is a boutique coffee chain, and the other is a new power electric car company. The combination of Manner and Weilai has been described by many as a "dream linkage".

From the perspective of low-carbon environmental protection, Manner abandoned the green color and chose the romantic sunset orange to launch the joint drink "Orange Sunset Bubble drink" with NIO Wei to keep the short sunset together.

At the same time, the joint name also extended the display of new perimeter, such as key chain and tonnage cup, with orange as the main color, continuing the orange romance.

It is understood that Manner coffee has been co-signed many times, is it across all industries? Now even the automobile industry has cooperated! So, today, let's take an inventory of who Manner, the best co-branded coffee brand, has been associated with.

Earlier this month, it teamed up with LV's top luxury brands to design two LV show custom coffee cups with different designs, one with childlike elements and bright yellow, and the other with LV's iconic floral pattern and logo. The new product will be available at MANNER Anaya stores from September 10 to September 18.

This summer, Manner Coffee and beauty and skin care brand HR Helena jointly launched the summer limited "one cup of Qinghui" joint matcha latte. Helena is a top luxury beauty brand with a history of 100 years, which was founded in 1902.

The limited green bottle as the design, green limited packaging wrapped in rich coffee, awakening the mind of youth. It is also reported that this is the first time Helena joined hands with a beverage brand to launch a joint drink, which once led to server paralysis.

The Sugarcane Latte, a joint drink with the sustainable innovation brand Allbirds, was launched on September 7, 2021, and was launched in Manner stores across the country from September 8 to September 19 last year.

It is said that the co-name was inspired by "Allbirds" to extract natural materials from sugar cane instead of traditional sole rubber, while Manner also used sugar cane to add coffee to bring coffee a unique sweetness. The joint name is to call on consumers to pay attention to global environmental change and promote a green lifestyle.

Environmental protection has always been a major label of Manner, and the environmental protection campaign "you can reduce 5 yuan by using your own cup of coffee" has been retained since its inception. Manner consumers also recognize this from the bottom of their hearts and are proud of the original intention of the brand they love.

The history of Manner joint names is really "joint names are what I want to connect, and I can connect if I want to." Tesla car brand, luxury brand LV, Helena of beauty makeup and skin care, sports brand Allbirds, car Weilai, underwear brand, fragrance brand, etc. ~ the cross-border joint brand and industry of Manner are changing all the time, but it seems that every cross-border joint name often receives good market results.

Some market analysts believe that the success of Manner coffee is inseparable from "the same brand tonality + the transmission of brand attitude + creative products". And these three seemingly easy points are precisely the ones that tea brands pursuing rapid development are easy to ignore and lack. It is not difficult to find that every time Manner is co-signed only choose "high-end" brands, which will bring consumers a short-term sense of psychological compensation. Psychological compensation is one of the adjustment means for contemporary young people to maintain the balance between heart and reality, that is, it will make people feel that they have crossed the consumer class and upgraded their consumption at the consumption level. Through such cooperation, relatively inexpensive Manne coffee and relatively expensive luxury brands can attract and transform each other's customer groups, and form a "complementary" and "win-win" of different brands through certain interactions between different consumer classes. Photo Source: Internet