Oatmeal milk Oatly openly challenged the SCA boutique coffee association "antiquated"! As a result...

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With the kick-off of the 2022 World Coffee Championships (including the World Coffee Brewing Competition WBrC & the World barista Competition WBC), apart from attracting the attention of coffee practitioners and enthusiasts, it has become the object of many plant milk "complaints" for many years because of the rule that only contestants are allowed to use milk.

Oatly Oatmeal Milk Company can't sit still again! On the second day of this year's competition, Oatly posted an open letter on its website saying that the rule that contestants can only use milk in WBC competitions is out of date.

To put it simply, the explanation given by the Oatly official letter is that Oatly believes that oatmeal milk coffee products in cafes are very popular with public consumers, and modern consumers are more and more interested in oatmeal milk. As a globally recognized boutique coffee association, SCA's mission, purpose and core values include the term "sustainable". But according to research, oatmeal milk is more environmentally friendly and more sustainable than milk. On the other hand, SCA requires that the contestants participating in the WBC competition can only use milk to participate in the competition, which is obviously "hitting the face". Therefore, SCA is required to immediately change the rules of the WBC to allow contestants to participate in the competition with oatmeal milk.

In addition to publicly challenging SCA,Oatly, he also started looking for people to support his ideas. Officials launched the topic # OutdatedCoffeeRules (outdated Coffee rules) on Twitter and said: if you are a barista, you may know that the Fine Coffee Association (SCA) has a rule that only milk can be used in the world's top baristas. If you are not a barista, then you now know a little knowledge, which will certainly make your barista friends happy.

The rule of using only milk in the competition seems to be out of date. Especially from organizations representing coffee professionals, there are thousands of people who prefer plants to dairy products. This makes us wonder, if SCA continues to use milk, what other outdated rules should be included in their barista competition?

Oatly may want to encourage social media users to pressure SCA to allow WBC to use plant milk. But! Netizens' answers can be said to have embarrassed Oatly for a time, but his toes were very tired. (the screenshots below are all web page translations)

Although Oatly also commented on how good oatmeal milk is and how environmentally friendly it is, most netizens still think that milk is king!

Some netizens said that the foam of oatmeal milk is unstable! And it steals the limelight of coffee, and the price is not cheap. The quality of the products made from the two materials is not available for reference and comparison. It would be unfair to any contestant if oatmeal milk is allowed to participate in the competition.

This time, it is not the first time that Oatly has asked SCA to change the rule that WBC can only use milk, but there has been no public challenge. SCA has publicly discussed this topic before, and most operators still support the rule that only milk can be used in the competition.

Some contestants who have participated in the WBC say that if oatmeal milk is allowed to compete, it may lead to further rule changes. But it takes a lot of time and manpower to modify the existing scoring rules, and the game will become more complicated.

There are also a small number of contestants who think that it is only a matter of time before oatmeal milk is allowed to compete. After all, it is very popular with coffee shops and coffee consumers.

Photo Source: Internet