9 yuan a cup of SOE coffee?! KFC knows how to play with boutique coffee

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On October 1st, the familiar KFC launched SOE Coffee for the first time in the KFC TO GO window of the Riyue KFC store on Shanghai Caobao Road.

Bring SOE into the 9 yuan era, window mode, no need to push the door into the store, you can taste SOE coffee directly in the window, and it is convenient to follow the order, saving a lot of waiting time, and more importantly, 9 yuan can directly get a cup of SOE coffee which is now super popular.

It is understood that SOE coffee is only available in this KFC TO GO window at present! The price is only 9 yuan! It's only 9 yuan! For people who live on coffee every day, if they go here to drink coffee ️in the future, it will be coffee freedom.

To put it simply, SOE is an espresso made from coffee beans of a single origin. In the process of brewing coffee, only beans from the same producing area are used for brewing. The flavor is usually more individual, concentrated, heavy, and more distinctive. In contrast, blended coffee comes from coffee beans of different producing areas, different batches and different characteristics, balancing the sour and sweet taste of coffee, making the taste of the final product more balanced and stable.

The exclusive American style of KFC TO GO window. Antigua SOE coffee beans, from the volcano-surrounded Antigua producing area of Guatemala, are washed and moderately baked with a unique creamy sweetness. The charm of SOE coffee comes from the fact that coffee beans from a single origin can amplify the original flavor of coffee beans.

With the increasing popularity of coffee culture, drinking coffee has become a new normal for young people, in the context of fierce competition in the coffee industry. Although SOE coffee has entered people's daily life step by step, the price is still concentrated between 20 yuan and 40 yuan, and the price of SOE coffee is usually higher than that of ordinary coffee in the same shop.

SOE coffee has not yet reached its full potential in the mass market, mainly because SOE coffee can not adjust its flavor through the blending process and has high requirements for operation. if it wants to maintain a stable and large number of products, it will put forward higher requirements on the supply chain. The supply chain is one of the important factors affecting the price, which will eventually affect the purchase decisions of most people.

Previously, SOE coffee has been popular in minority boutique cafes, where professional baristas share their carefully selected coffee with guests, explaining the flavor of coffee beans, the atmosphere is full, and the price is usually full, thus breaking away from the daily life of the public. You want a drink? But it is always deterred by the relatively high price of SOE.

Now 9 yuan a cup of SOE coffee, what does it mean for the industry? This may be the beginning of the real return of SOE coffee to mass consumption.

Since the beginning of 2022, KFC Grinding Cafe has opened more than 30 coffee stores in Guangzhou, Shenzhen, Fuzhou and other places, including industrial parks, schools, hospitals and so on. At the same time, KCoffee is also cross-border Wuling MINI, as a mobile mini cafe, flashing all kinds of music festivals, film festivals and other activities. Now the launch of the KFC TO GO cache window is also an upgrade of the KCoffee business model.

In foreign countries, this is a very common form of buying coffee-there is no need for a soft sofa, free WiFi, elegant environment, just a good cup of coffee. KFC TO GO window, make the mode of KCoffee more complete, through new attempts, let the coffee "break the window" and go further with daily life.

It is reported that the follow-up KCoffee will continue to launch more cost-effective SOE coffee and seasonal SOE coffee products to share coffee flavor from all over the world with consumers.

Photo Source: Internet