Is it easy to open a coffee shop? Is the idea of quitting to open a coffee shop practical?

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Recently, a partner who encountered a bottleneck in his work left a message in the background: "ta has been under a lot of pressure at work recently!" As I usually like to drink coffee, so the friends around me also said that I should quit my job and start a coffee shop. At least life is more comfortable. It is said that the coffee market is surging this year, and the opportunities are unlimited. Can you spell it when you open a coffee shop at this time? "

The opportunities are indeed unlimited, no matter what period it is. But if you don't give yourself a clear goal, just to escape the pressure of the workplace, no matter where you open a coffee shop, life will not be more comfortable, on the contrary, it will become more and more difficult.

I remember that not long ago, the Nikkei Chinese website reported on the current situation of the rising coffee boom in China: few winners and countless losers. According to the article, the unemployment rate among 16-to 24-year-olds in China has reached 19.3%, many college students cannot find suitable jobs, and there are not a small number of young people who are suffering.

With real estate prices skyrocketing and the income gap widening, coffee shops that do not need huge start-up funds have become a shortcut for many people to realize their dreams, because they can start with a coffee machine. However, to achieve success is not easy, although opening a store, but with large chain stores can not achieve differentiation, also can not achieve profitability, has become the biggest problem of operating coffee shops.

Does it have to be a loss to open a coffee shop? Of course not. There are so many failed cases, more often caused by the impulse to enter the game when opening a shop and not thinking about and planning for the future.

Many partners who once opened coffee shops said that the recurrence of the epidemic, the addition of chain coffee, the impulse to open a shop, the loss of the heart to keep the shop because of not making money, and the high cost of investment in the early stage are all the reasons why independent cafes cannot continue to operate.

As the epidemic continues to change the spending habits of mass consumers, more and more consumers are choosing to take out / or take out, minimizing their stay in public space, which also means less and less spending in coffee shops.

When opening a shop, many small partners hope that their store can have exquisite products and comfortable space, so they impulsively invest a lot of money in the early stage to rent shops in prosperous areas, and then buy advanced equipment, at the same time, they focus on the products of the stores and do not join any takeout platform. But such an idea does not apply to the current environment.

If you choose to open a shop at this time, you can try to open it in a community that is not far from the bustling area. The store area does not need to be too large, but it not only needs to meet the needs of a small number of guests for space and boutique coffee, but also needs services that can attract the general public.

Under the epidemic, coffee shops need to be small and efficient, so the community shop + takeout model will be more appropriate. Pay attention to efficiency, pay attention to the quality of products, good service to every customer is the most important thing for the coffee shop to operate.

Nowadays, there are more and more chain coffee brands, and the entry of various industries has intensified the competition in the coffee industry, because most of them have mature operation and management systems and marketing techniques. in addition, financing investment provides more capital and higher anti-risk ability for these coffee, so the price of coffee is getting lower and lower.

Although the low-cost coffee makes more people start to consume coffee, it also changes the public's perception of coffee consumption. This is not an easy task for independent cafes, because the cost is right in front of you.

Although there are more chain and cross-border coffee shops, there is no shortage of people who are willing to go to independent coffee shops to spend money. It can be said that there are two different consumer groups. The former requires caffeine, while the latter requires professional and quality environmental services. For the same coffee drinks, consumers are willing to spend more money to come to independent coffee shops in order to experience services that chain coffee shops do not have.

Boutique coffee pursues the quality of coffee beans, the quality of coffee products and the value of baristas themselves, but few people will appreciate it. Mass consumers will not think that the value of this cup of coffee includes the high cost of coffee beans and the wisdom of baristas. You have a thousand reasons why it is expensive, but none of them can convince public consumers. Therefore, the stability of product quality and professional and delicate service is the most important.

The most important thing to open a shop is to have a return source of customers. The manager should be good at observing what each guest likes and when he often comes. And so on, and keep these small details in mind, and make some adjustments in due course.

Customers will also notice what changes you have made, which will improve the satisfaction of the store and become a loyal customer. The cost of developing a new guest is several times that of retaining a regular customer! Training regular customers is the most valuable mode of opening a shop.

Is it cheaper to open in a small city? Perhaps compared with the rent in big cities, it is indeed cheaper, but it is an illusion. Many of the rents of shops are based on the flow of people. In places with a large flow of people in small cities, the rent is also very expensive and may be more expensive than in big cities. After all, a large amount of traffic does not necessarily have a business, because there are not as many people who need coffee as expected.

It is easier to open a shop than to keep it. Although it is cruel to start a coffee business, it is not doomed to lose at the beginning. Having said that, people are not encouraged to think, "Let's just open a coffee shop and live a comfortable life" when we encounter setbacks or make a little money in something that is obviously better for our future because of our ideals / impulses.

Every job has its tiring places, no matter how much you like it, the one who tortures people will still torture people. So before you open a coffee shop, you must think carefully and make a decision that you don't regret.

Photo Source: Internet