"three and a half meals" began to attack boutique coffee?!

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I believe many coffee lovers know this brand, in the office or home, can not buy or order coffee, many friends will use three and a half meals to "die".

Recently, "three and a half" launched a new product: Italian boutique coffee liquid, which is now officially on sale. According to the official introduction, the black style is a light-baked American style match, which uses beans treated with raisin honey and sun treatment for more acid, while the white model is a deep-baked latte style match, using beans that have been washed and anaerobically tanned, the bitter feeling is more obvious.

This new product looks more exquisite in appearance, and a small capsule-like package can be said to have a small and delicate feeling at the same time.

According to public data, Sandun was founded in April 2015 by Wu Jun. Is the CQI certified coffee quality appraiser in charge of quality control, the main boutique coffee, through the construction and development of boutique coffee consumption scene, committed to the popularization of boutique coffee. It owns the SATURNBIRD COFFEE brand.

Previously, three and a half meals were mainly freeze-dried coffee, while the company covered products from the whole industry chain, such as coffee beans and coffee powder. Unlike the plastic bag packaging of ordinary instant coffee, three and a half meals use a brightly colored small can design and digital classification according to the degree of roasting. The number ranges from 0 to 7, and the larger the number, the higher the degree of roasting of the coffee. Good-looking, but also highly recognizable.

Freeze-dried coffee itself is not a new product, but it suddenly became popular by three and a half meals in China. Today, this Italian boutique coffee liquid is the first product launched in three and a half tons, and it remains to be seen how the market will respond.

In 2021, Sandun opened its first offline store on Anfu Road, Xuhui District, Shanghai. The new store was positioned as the "into the force Force Flight concept Store", extending the unique planetary culture of three and a half tons, with exposed beams, concrete walls, and exquisite stools and tables made of plate, creating a semi-finished space base and highlighting the store's concept of "Force Flight".

Earlier, Yongpu coffee online with the first "cold extraction coffee liquid" burst out of the circle, and achieved the results of Tmall coffee liquid sales TOP1. Although there are many convenient packaged coffee products on the market, such as instant coffee, coffee liquid refers to the espresso liquid preserved by processing and extraction, which has its irreplaceable advantages.

For example, you can also make a latte by brewing hanging-ear coffee and then adding milk, which is like adding milk to American coffee. But if you make it with coffee liquid, it's like Espresso+ milk, and you can drink a real latte.

In recent years, there has been a continuous brand layout of coffee liquid this track, Sumida Chuan, seesaw, Colin, Ji Yin and other coffee liquid products have been launched, such as Nestl é and other packaging retail coffee giants have also launched coffee liquid products.

With the continuous upgrading of the coffee market, more and more coffee lovers prefer to use a coffee machine to extract coffee beans from the coffee liquid rather than queuing up in a coffee shop, but we use a coffee machine to extract a cup of coffee. it takes about 30 seconds. Plus grinding and so on, it will take at least 2 minutes, for a family to go to work or "lazy cancer" patients will not be willing to do it.

Nowadays, with the introduction of new forms of coffee products, constantly promoting the evolution of consumer habits, there are more and more choices of coffee liquor. after all, coffee liquid which is easy to operate, can restore coffee flavor and can be preserved for a long time is also the first choice for hoarding.

Photo Source: Internet