The founder of T97 Coffee speaks bravely! Defeating Luckin Coffee is what I want.

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With shouting wheat style with goods, as well as the unique "big mouth" anchor, T97 coffee became popular in a short time. As of today, the number of fans of T97's official flagship store account has risen to 1.532 million in more than two months. Such a figure is undoubtedly popular, and its popularity may not even have been expected by T97 founder Li Xiao.

Today, according to a report on Sina Finance, the founder of T97 responded to the man who was said to be trying to defeat Ruixing: this is what I want. Now the people who hack me call me "the one who claims to defeat Lucky", and this is the effect I want. He also called himself a "greedy, lecherous and shameless" person in the Douyin studio.

As early as April this year, the flagship store of T97 Coffee started its first live broadcast on Douyin. After that, the daily broadcast mode began slowly, but it didn't stir up any spark. It didn't become popular until September when he tried to call McCartney. From the beginning, the shouting of T97 did not highlight the attribute of the anchor's big mouth. Not only that, the hostess could not let go more or less because of her big mouth image. Before the live broadcast, she could cover it with light lipstick and shrinking mouth beauty. Later, she forgot to cover it, but attracted popularity for the studio.

After observing the reaction of netizens, T97 quickly changed the direction of live broadcast and highlighted the anchor's big mouth. The anchorman also released herself, and after being said by fans to look like a big-mouthed frog, she even put on the same hairband directly, attracting a large number of fans with her lively, approachable personality and prominent big-mouth image, thus making the coffee brand quickly out of the circle.

The popularity of the studio is like a fire, burning more and more vigorously, and the closer it gets, the worse it will naturally burn. Li Xiao, chairman of Gejia Network and founder of T97 Coffee, becomes more and more "fierce".

In addition to the live broadcast account on the official website, Li Xiao has also set up a number of accounts, such as "Li Xiao", "Li Xiao-shopkeeper Li Xiao", "Li Xiao Brand online Studio" and so on. These accounts are all similar, but they do not sell coffee, but sell classes. The process is very simple: first of all, attract users to add Wechat, and then give money to the information.

In the studio, Li Xiao, the founder of T97, has been making bold remarks to challenge Ruixin. when faced with questions from netizens, Li Xiao responded directly in the studio, saying, "to tell you clearly," the pattern of Chinese coffee in the future is that T97 coffee comes first, Ruixing second, and Starbucks third.

Li Xiao also said, "it's okay for me to challenge Ali JD.com before."I've really lost 1 billion yuan and done 50 billion in the past. Has Ruixing sold 50 billion yuan since its inception?." Ha! Listen to this bold words, it is estimated that even Jack Ma also wants to join.

Not only that, Li Xiao also claimed to open 1001 stores in a year, but the actual situation is very different, and netizens pointed out that many of its offline stores have been closed. The expansion of 150 to 200 stores is expected to be completed by the end of the year, according to the brochure. But the current Douyin account of T97 flagship coffee store shows that it now has only 48 offline stores. This wave of T97 coffee is not about cutting leeks for the time being. From this point of view, it is very difficult for T97 coffee to surpass Rui Xing.

It is not only the founders who are in controversy, but the T97 test after the circle has only just begun. In this fast era, live broadcast shouting wheat hot may be temporary, T97 should consider how to seize consumers for a long time. The coffee track is already so crowded that it is not so easy to steal business from competitors without strong product power. Today's high popularity has failed to drive sales of T97 coffee, how long can it be popular?

Photo Source: Internet

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