The price of raw cheese latte is "cooked"?! Luckin Coffee responded

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Earlier, the media reported that consumers encountered "big data kills" in many areas, including higher membership distribution fees for video platforms, different prices for the same room in the same hotel, more expensive customers in one store, or the same taxi mileage in the same place. One situation is more expensive than the other, and when consumers are not careful, they become the object of "ripping".

Recently, Luckin Coffee fell into the storm of "killing ripe" and attracted attention. Many netizens complained that Luckin Coffee raw cheese latte has risen from 9.9 yuan to 18 yuan, but some people can still enjoy the price of 9.9 yuan, so many netizens questioned whether Ruixing is also "killing cooked".

In response to the media interview, the staff of the relevant departments of Luckin Coffee said that because of the company's comprehensive consideration, production and operation, labor rent and distribution and other factors, the price of each branch will be different, and there will be a certain price difference. preferential activities are distributed randomly by the system. Accordingly, netizens said that the price of the same product is different, but denied the existence of "cooked". So, what is the price difference between different people?

Netizens shared some of the situation they encountered. One netizen said, "my account is becoming more and more expensive, but some people can even drink raw cheese lattes for 0 yuan, but I can't." some netizens found that they had applied for a card, but were dissatisfied with the price. One netizen said, "how dare you dare to get a free card? I won't drink like this." Another consumer said, "regular customers do not cherish it at all. Starbucks, which has not been drunk for a long time, will easily send me a 60% discount coupon. Fortunately, what are you noble? you will be replaced today." "

There are also some netizens who hold the opposite view, thinking that "asking people to give you 9.9 yuan coupons every day, or saying that they are 'cooked' is originally an activity coupon, and it is normal to be absent after participation." in their view, it is acceptable for Lucky to offer different discounts to consumers of different habits.

Prior to this, in March 2021, it was reported by the CCTV Financial and Economic "consumption Proposition" program that big data might have killed Luckin Coffee. Ms. Xu in Changsha, Hunan Province, reflected that the coffee ordered by her colleague Ruixing was at the same address as the same product. There was a difference in commodity prices, and the distribution fee was treated differently. She believed that the reason for the difference was that she bought coffee every day.

The Xu female hand of Luckin Coffee, a high-frequency consumer, was very angry. at first, the consumer complained directly and called Ruixing customer service. Ruixing replied that this was their price system, and different customers had different prices. but is willing to compensate this consumer with a coffee voucher as compensation. But consumers are not satisfied with this, she said. "I'm not here to communicate with you for this coffee coupon."

After that, Rui Xing called back with the consumer to explain the details of the price system. The consumer directly said, "you don't have to explain your price system anymore. I don't need compensation now. I just won't drink your coffee anymore." Although Ruixing hoped to send coffee coupons to reach an understanding with the consumer afterwards, it did not seem to be able to restore the consumer's trust.

Online consumption big data "cooked" has become a common concern of relevant departments and consumers in recent years. According to media reports, the director of a law firm believes that not for new users, but according to different users' consumption habits, consumption times, price differences, rules differences, all belong to the "familiar" situation. Obviously, Rui Xing has a different view on this.

Photo Source: Internet