Authorize investment promotion to join?! Coffee post office responded

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On October 27, the Coffee Post Office issued a statement in response to fake commercial activities such as promoting and joining its products under the guise of China Post and Coffee Post Office. Continue to misuse, steal the brand name and graphics of "Coffee Post Office (Post Office Coffee) POST COFFEE", and carry out illegal activities such as misleading publicity on social media platforms, this behavior has seriously misled consumers and seriously damaged the interests and reputation of Coffee Post Office.

The Coffee Post Office said that the personnel or the company with the above problems will stop immediately from the date of the announcement, and the company has started legal proceedings to resolutely stop and severely crack down on similar incidents. At the same time, the Coffee Post Office stressed that "Coffee Post Office (Post Office Coffee) POST COFFEE" did not authorize any third party to carry out investment promotion activities.

On February 14 this year, China Post officially opened its first post office coffee shop in Xiamen, Fujian Province, marking the official entry of China Post into the coffee industry. "as long as it is within the territory of China, there is no place where postal express delivery cannot be reached." this sentence circulated on the Internet very reflects the characteristics of China Post, such as network density, public genes and super national character, popularity and high popularity.

Earlier, as soon as the news of the official landing of the post office coffee shop came out, many netizens consulted about joining in the official Weibo comment area of China Post, and then many "willing people" began to join the promoters under the banner of "post office coffee" to defraud the franchise fee. On February 18, China Post issued a reminder on Weibo that the first "Post Office Coffee" opened in Xiamen and that there were no joining centers. At present, "Post Office Coffee" is in trial operation in its own outlets, and it has not yet opened any cooperation. Beware of being deceived.

According to Tianyan check, the post office coffee is jointly created by China Post and Shanghai Zhongyu Jiaye Management Consulting Co., Ltd. (hereinafter referred to as "Zhongyu Jiaye"), and Zhongyu Jiaye is responsible for the operation of post office coffee. Data show that Zhongyu Jiaye was established in September 2021, operating business including food sales, catering management, clothing wholesale, etc., is a retail-based enterprises.

However, although Zhongyu Jiaye is responsible for the operation of post office coffee, it does not have any equity relationship with China Post, the big tree behind post office coffee.

According to media reports, Dong Kexin, co-founder and CMO of Post Office Coffee, also said in an exclusive interview that Zhongyu Jiaye and China Post have reached a long-term strategic cooperative relationship, but not a subordinate relationship. "Post office coffee will be more densely distributed in key cities in the future. in addition, because we have the advantage of China Post outlets, we will have a deeper layout in the sinking market," Dong Kexin said.

In early August 2022, Shanghai Zhongyu Jiaye Management Consulting Co., Ltd. changed its name to "Shanghai Zhongyu Jiaye Coffee Co., Ltd.". On September 19th, the official account operated by the company was also renamed from "Post Office Coffee" to "Coffee Post Office POST COFFEE".

The competition in the coffee market is fierce. If the post office coffee wants to develop on a national scale, it will be a big challenge for the systematic management of brands and stores. Post office coffee needs to continue to shape and strengthen its brand image and culture to bring a better experience for consumers, and needs to constantly explore and optimize its products in the layout in order to facilitate the follow-up rapid expansion.

The chaos of "Li Kui and Li Ghost" in the market is already very common, charging large franchise fees under the banner of the official brand, and not a small number of people eventually run away. Continuously strengthening chain and systematic management will also be the key to increase the layout of post office coffee, enhance the comprehensive competitiveness of the brand, safeguard measures, etc., in order to obtain better benefits.

Photo Source: Internet