Coffee customization craze is coming! Starbucks earns nearly $7.2 billion a year from syrup alone!

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According to Starbucks reports, more than half of Starbucks' customers today are Generation Z / Millennium.

Brady Brewer, chief marketing officer of Starbucks, said on the earnings call on November 3: "Starbucks is currently positioned to have the strongest brand affinity of all outdoor coffee brands in the world, and it is regarded as the first choice for outdoor coffee.

The younger the consumer, the stronger the brand affinity. The more diversified the product, the stronger the brand affinity. For all the above reasons, Starbucks will continue to cater to a very diverse and increasingly young customer base through these cold, customized, and botanical drinks, and the strategy is working. "

Howard D. Schultz, interim CEO of Starbucks, agrees. He says the company has been watching the average age of its customers in recent years. With the launch of more and more new flavor products, more and more young people are very loyal to Starbucks.

As young consumers like to customize their drinks and share photos on social media, a variety of cold drinks have become the target of everyone's DIY, which has also contributed to the growth of Starbucks cold drinks, which accounts for 76% of the total sales of the company's own stores.

Howard added that more and more customers are further customizing their cold coffee drinks by adding high-margin beverage flavor syrup / sauce to create customized drinks that suit their own specific taste preferences.

The company's R & D management told foreign media that the addition of syrup sauce in these drinks made Starbucks' sales hit an all-time high in the past quarter. For Starbucks, these additional ingredients are important because they generate an increase of $1 billion (7.174 billion yuan) in revenue a year.

And because of the continuous introduction of new flavors of syrup drinks, Starbucks' average daily passenger traffic has returned to 95% of its pre-epidemic level. The increase in cold drink sales also shocked everyone at Starbucks.

Howard said at an investor briefing in September: "No other coffee company in the world has the ability to respond to customers' customized requests immediately, but we do!" We have the ability to meet all the customizations that customers want, whether in terms of taste or decoration. "

How much does Starbucks demand for syrup?! As people come up with more and more creative ideas, more and more Starbucks baristas can't help but complain!

"5 portions of banana milk, cover with caramel sauce, add light cream, add ice, add cinnamon sauce, 7 pumps dark caramel syrup, add caramel crushed, 1 pump honey and mix with beverage, add salt black mocha sauce, 5 pump star cappuccino espresso, 7 pumps Starbucks syrup, heavier cream, double mixing"

"1 pump hazelnut syrup, 1 pump roasted white chocolate sauce, with milk lid, no caramel syrup, 2 pumps of Irish cream syrup, cocoa powder, honey, less, add 4 minutes espresso, add 1 pump mocha, then add mocha sauce on top, a small amount of skim milk, a small amount of fat cream, add 3 pumps of caramel pudding sauce, add a caramel pudding cover, add light cream, add chocolate chips. "

"2 banana milk, gold roasted espresso, 2 espresso specializing in Afuchido ice cream, tea with peel, 2 pumps of honey, cocoa powder, pineapple syrup, chocolate powder (unlike cocoa powder), 1 pump caramel syrup, 1 pump sugar-free vanilla syrup, 2 pump star cappuccino syrup, 1 pump skim milk, 1 pump original syrup, 1 pump taffy syrup, 1 pump pumpkin sauce, 1 pump taffy syrup 1 pump white mocha, 2 tablespoons matcha powder, 1 pump raspberry syrup, 1 pump cinnamon syrup, add vanilla powder, add cinnamon powder, 1 pump hazelnut syrup, add nutmeg powder, add two regular espresso, add ice, add light cream, and finally double mix, pour some caramel sauce, mocha sauce, pumpkin caramel sauce, cinnamon sauce noodles. "

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