Lucky Starbucks! Is frantically robbing the business of college students!

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With the gradual warming of the coffee market, the wind of coffee has already blown into the school from outside the school, gradually becoming one of the high-frequency consumption of college students, and speaking of campus coffee, I believe many people will think of Ruixing coffee for the first time.

According to the monitoring data of Jihai brand, as of November 16, Ruixing 7000+ stores in the camp, campus scene stores accounted for about 1000 stores, mainly distributed in Nanjing, Guangzhou, Wuhan, Xi'an, Changsha, Hangzhou, Beijing...

Today's 90 and 00 new generation of consumer power continues to grow, coffee beverage industry has also entered a high-speed growth stage. Ruixing, a popular coffee brand among young people, began to lay out college stores as early as 2018. By the beginning of the school season in September 2019, Ruixing's official WeChat tweet said that more than 100 universities across the country had opened Ruixing Coffee.

In September of that year, college students who ended the century long holiday of "winter vacation + summer vacation" returned to school and suddenly found their school "happy" lucky. Plus the campus exclusive discount of "triple gift of opening school"_enjoy coupon immediately after entering the group, 4.8% discount coupon, super value coupon.

With the gradual warming of the coffee market, the wind of coffee has already blown into the school from outside the school, gradually becoming one of the high-frequency consumption of college students, and speaking of campus coffee, I believe many people will think of Ruixing coffee for the first time.

According to the monitoring data of Jihai brand, as of November 16, Ruixing 7000+ stores in the camp, campus scene stores accounted for about 1000 stores, mainly distributed in Nanjing, Guangzhou, Wuhan, Xi'an, Changsha, Hangzhou, Beijing...

Today's 90 and 00 new generation of consumer power continues to grow, coffee beverage industry has also entered a high-speed growth stage. Ruixing, a popular coffee brand among young people, began to lay out college stores as early as 2018. By the beginning of the school season in September 2019, Ruixing's official WeChat tweet said that more than 100 universities across the country had opened Ruixing Coffee.

In September of that year, college students who ended the century long holiday of "winter vacation + summer vacation" returned to school and suddenly found their school "happy" lucky. Plus the campus exclusive discount of "triple gift of opening school"_enjoy coupon immediately after entering the group, 4.8% discount coupon, super value coupon.

In addition to exclusive offers on campus, Ruixing Campus Store also provides exclusive campus drinks for students, including milk series and milk tea series, such as Sam milk tea, self-study Bobo milk tea, dormitory coconut milk tea... This series of operations makes Ruixing Coffee's campus store quickly out of the circle.

In recent years, Ruixing has further increased the expansion layout of university stores, in addition to Peking University, Renmin University of China, Fudan University, Shanghai Jiaotong University and many other colleges can see Ruixing coffee stores. Ruixing also further deepened distribution cooperation with Shunfeng Tongcheng. More than 80 Ruixing campus stores in Jiangsu, Zhejiang, Beijing, Guangdong, Shanghai, Fujian, Hubei, Henan and other regions opened take-out delivery services covering the campus scope, providing "resident knights" for some stores, so as to respond to all order demands in the first time.

Although the campus beverage market has always been occupied by all kinds of milk tea and juice, and the competition is very fierce and the elimination rate is high, Ruixing Coffee still successfully occupies a place in this red sea. In addition to strong brand influence, stable quality and high cost performance, there is also the speed of new product replacement. In the campus area, students can not only drink mellow coffee at any time, but also punch brand hot new products in the first time.

Faced with the booming demand for campus coffee, many brands have spotted that Ruixing family can't finish this market, so they have entered the market one after another. Starbucks, also a coffee brand, has extended the "third space" to colleges and universities, becoming a holy place for students to study, read books and chat. Tims Coffee, Manner, M Stand, NOWWA Coffee and other relatively niche coffee brands have also opened university stores for six times.

According to the interface news report, Tsinghua University alone was crammed into 27 coffee shops, riding a bicycle in Tsinghua Garden stroll, on average less than 5 minutes, you will encounter a coffee shop. At Peking University, eight coffee shops are scattered in every corner of Yan Garden. The earliest coffee shop opens at 7 a.m., and as soon as it opens, there are already students waiting at the door.

As a tea giant honey snow ice city naturally will not miss this market, earlier, it opened a new brand of coffee "lucky coffee," since its establishment this brand is a lowest-priced coffee brand in people's minds, since its establishment it has been around the university crazy expansion, in 1100+ stores, school scene stores accounted for 23.6%(about 260), almost twice as lucky.

As the coffee market continues to grow and expand, the daily distance between coffee and consumers is getting closer and closer. The coffee market has gradually evolved from a single social scene to an "infinite scene" model, which means that the coffee track is bound to stimulate greater potential, and of course, in this context, the competition of the coffee track will be more intense.

In addition to exclusive offers on campus, Ruixing Campus Store also provides exclusive campus drinks for students, including milk series and milk tea series, such as Sam milk tea, self-study Bobo milk tea, dormitory coconut milk tea... This series of operations makes Ruixing Coffee's campus store quickly out of the circle.

In recent years, Ruixing has further increased the expansion layout of university stores, in addition to Peking University, Renmin University of China, Fudan University, Shanghai Jiaotong University and many other colleges can see Ruixing coffee stores. Ruixing also further deepened distribution cooperation with Shunfeng Tongcheng. More than 80 Ruixing campus stores in Jiangsu, Zhejiang, Beijing, Guangdong, Shanghai, Fujian, Hubei, Henan and other regions opened take-out delivery services covering the campus scope, providing "resident knights" for some stores, so as to respond to all order demands in the first time.

Although the campus beverage market has always been occupied by all kinds of milk tea and juice, and the competition is very fierce and the elimination rate is high, Ruixing Coffee still successfully occupies a place in this red sea. In addition to strong brand influence, stable quality and high cost performance, there is also the speed of new product replacement. In the campus area, students can not only drink mellow coffee at any time, but also punch brand hot new products in the first time.

Faced with the booming demand for campus coffee, many brands have spotted that Ruixing family can't finish this market, so they have entered the market one after another. Starbucks, also a coffee brand, has extended the "third space" to colleges and universities, becoming a holy place for students to study, read books and chat. Tims Coffee, Manner, M Stand, NOWWA Coffee and other relatively niche coffee brands have also opened university stores for six times.

According to the interface news report, Tsinghua University alone was crammed into 27 coffee shops, riding a bicycle in Tsinghua Garden stroll, on average less than 5 minutes, you will encounter a coffee shop. At Peking University, eight coffee shops are scattered in every corner of Yan Garden. The earliest coffee shop opens at 7 a.m., and as soon as it opens, there are already students waiting at the door.

As a tea giant honey snow ice city naturally will not miss this market, earlier, it opened a new brand of coffee "lucky coffee," since its establishment this brand is a lowest-priced coffee brand in people's minds, since its establishment it has been around the university crazy expansion, in 1100+ stores, school scene stores accounted for 23.6%(about 260), almost twice as lucky.

As the coffee market continues to grow and expand, the daily distance between coffee and consumers is getting closer and closer. The coffee market has gradually evolved from a single social scene to an "infinite scene" model, which means that the coffee track is bound to stimulate greater potential, and of course, in this context, the competition of the coffee track will be more intense.

Image Source: Network

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