Is it a good time to open a coffee shop? What do you need to know to open a coffee shop during the epidemic?

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

For more boutique coffee beans, please add private Qianjie coffee on Wechat. WeChat account: qjcoffeex

The epidemic has changed the consumption expectations of many people and the way people interact with their lives. In the past two years, no matter what industry it is, many people lament that business is becoming more and more difficult. Miraculously, independent cafes are springing up like bamboo shoots after a spring rain, opening more and more, but many of them don't last a year.

Although there are many failures, there are also many managers who can do a good job in coffee shops. These successful cases are not accidental, nor can they survive with money. Recently, the code clerk chatted with some coffee shop managers who were able to manage the coffee shop well under the epidemic, and sorted out everyone's experience in opening the shop.

"success will not be accidental. Only by making full plans and preparations for the present and the future can we win. "

"opening a coffee shop is a business, not just a feeling."

The opening of a coffee shop is a business. There is no denying that an independent coffee shop needs feelings, because this is their own feelings for coffee, only real love, can do a good thing. But you can't just rely on your feelings to do a good job.

Just loving coffee and running a coffee shop are two different things. If it is not what the person in charge likes, mass consumers will certainly like it. The first thing I think about before opening a shop is not how I'm going to decorate, what equipment to buy, what boutique coffee beans to choose, and don't enjoy the attention and trust of customers as soon as the coffee shop opens.

"before opening a store, do a good customer demand survey!"

Before opening a store, the first thing to think about is to investigate the source of customers around the location of the store, which products are needed, and determine the menu. Although boutique coffee culture is becoming more and more popular, boutique coffee is not limited to the quality of coffee beans. For customers, the service experience in the consumption process and the stability of products are the criteria for defining boutique coffee.

Therefore, before opening a store, we need to comprehensively consider the regionality, the customer class, the characteristics of the surrounding stores and the requirements of nearby guests, and then make a menu that is acceptable to all after fully grasping the regional needs.

There are not many consumers who can really drink coffee differently. Most consumers do not have high requirements for coffee quality and have not reached the level of choosing beans. More customers prefer sweet milk coffee.

Although the taste is not so accurate, everyone can feel whether the coffee is stable or not. Customers are willing to choose independent cafes for consumption, hoping to feel more professional and better service experience, so no matter what guests and what kind of products they choose, they must proceed from a professional point of view in order to retain more customers and increase the repurchase rate.

"in the early days of opening a store, control the cost."

Opening a coffee shop is the dream of many friends, so when we really open a shop, we will invest a lot of capital costs for decoration, but also spent a lot of money to buy coffee equipment. In the selection and purchase of coffee beans, we also choose a lot of coffee beans with high prices. These are all taboos in the early days of opening a store!

The cost of everything must be controlled at the beginning of the store so that the cost can be returned more quickly during the operation period. In the decoration, we first consider the space allocation of the guest area and the bar as well as the moving line design to ensure that the guests can have a comfortable dining environment and the barista can make and produce efficiently. The decoration can be simpler at first, and then gradually added according to the demand.

Coffee equipment must be bought according to capacity, not the more expensive the better, cost-effective, in their own affordable price is the most important! It is not recommended that you blindly invest in expensive equipment as soon as you open a shop. You really don't have to throw money on the equipment when opening a store! It is not too late to upgrade the equipment slowly after your operation is stable.

Whether coffee beans or other materials are purchased, we should choose suppliers, manufacturers and brands with legal production qualifications! This is very important! At the same time, the choice of coffee beans can not be numb in the pursuit of high prices, sought after by the industry, we must consider the real needs of customers in the opening area, and choose coffee beans with high performance-to-price ratio and popular with the public.

"stable quality, pushing through the old and bringing forth the new, and reasonable price positioning are the prerequisites for the sustainable operation of the cafe."

Need classic products to retain customers, but also need innovative products to attract customers. In the idea of product innovation, we should not only pay attention to the appearance of the product, but also pay attention to whether the taste of the product is acceptable to the public. We should not give up the taste matching between materials and materials because of blindly innovation. The cost of product development and production should be controlled so that the pricing of the product can be more easily accepted by consumers.

"small and efficient & professional and careful service to retain regular customers."

Under the epidemic, coffee shops need to be "small and efficient", so we must constantly improve the standardized operation process to improve the efficiency of issuing orders, which can not only reduce operational pressure, but also have stronger anti-risk ability.

At the same time, pay attention to the service of every guest arriving, and be good at observing what your guests like and when they often come. And so on, and keep these small details in mind, and make some adjustments in due course.

Customers will also notice what changes you have made, which will improve the satisfaction of the store and become a loyal customer. The cost of developing a new guest is several times that of retaining a regular customer! Training regular customers is the most valuable mode of opening a shop.

"there are not many people who can enjoy hand-made coffee, but many people like espresso."

Their own coffee circle, gave everyone an illusion: "everyone likes to drink hand flush." However, the demand for individual coffee is not as high as we think, and most consumers will think that the price is high, so they will choose more espresso products.

Italian coffee products are popular because of their high performance-to-price ratio, fast production, strong stability and high plasticity. Whether it is to order food or take-out delivery, its quality will not cause obvious quality differences because of some changes in temperature, so more consumers will choose Italian products.

"it is very important to expand a wide range of services and products."

Relying solely on the daily passenger flow of the coffee shop, it is difficult to get more income. Therefore, the expansion of diversified and popular services and products is an important factor in the high repurchase rate.

The target customers of coffee shops are mass consumers. In addition to providing cost-effective and stable products, online takeout can achieve more publicity. At the same time, add bonus points to encourage people to buy takeout to a certain number of cups, you can go to the store to exchange designated products, encourage more people to come to the store to feel more professional service. Offline can do a good job in the membership system and member discount activities to improve the repurchase rate of guests.

You can also launch brand-related peripheral products, such as customized environmental protection products, portable coffee products and so on. Or through online live / social platform sharing, launch coupons, discount activities, share and answer coffee knowledge, and interact with netizens, can effectively increase the exposure of the brand and increase consumers' trust in the brand. Launch more peripheral products

Photo Source: Internet