The third house in the country! Blue bottle Coffee Shanghai Zhangyuan Store opens!

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As a high-profile online celebrity in the coffee industry, the opening of Blue bottle Coffee in the Chinese market has also attracted much attention. After Blue bottle Coffee opened its first store in the former Yutong flour mill dormitory in February this year, and in August, the second store was located in the Jing'an Kerry Center, the third store is now located in Zhangyuan, which is known as the "first garden on the sea." together with this time's Zhang Yuan shop, Blue bottle Coffee's three stores are all located in Shanghai's Jing'an District.

At 8 o'clock this morning, the third store of Blue bottle has officially opened. The design of the store adopts Shikumen style, continuing the localized design that Blue bottle has always adhered to. While retaining the outer wall of the original building, the old-style brick wall is extended inside the room, combined with the original "grid" window and the outside of the building, forming a space extending in all directions.

The Blue bottle Coffee, known as the "apple of the coffee industry", was previously a coffee roaster and retailer and was headquartered in Oakland, California, in 2002. It is one of the representative brands under the subdivision of "boutique coffee". After several financing, it was acquired by Nestl é in 2017 and has opened more than 100 stores in the United States, South Korea, Japan, Hong Kong, China and other places.

In February this year, although the first coffee shop was not in the center of the business district and was some distance from the subway station, many fans still arrived on the opening day, and the queue was more than ten meters long before it opened at 8 o'clock. Netizens have posted that "there are really many people on the first day" and "there is really no way to move." Blue bottle Coffee's second store also saw a reappearance of queues on the first day of its opening, and this time there has been no news of queuing events on various social platforms.

Every time a new Blue bottle Coffee store is unveiled, it will be combined with the local culture to launch its limited products. Of course, there is also this time! You have seen Fried Baked Scallion Pancake and waffles, have you ever seen the "green onion waffle"? This time, the Blue bottle Coffee Shanghai Zhangyuan Dian launched a combination of Chinese and Western "scallion oil waffles". According to netizens, you can feel the crisp and tough feeling with a light bite.

Green onions definitely account for most of the flavor in "scallion oil waffles". No matter the aroma, salinity and oil are just right, it will have a different flavor with a sweet and soft latte or ice cold coffee with a little bitterness.

In addition to scallion oil waffles, Blue bottle Coffee has also customized some limited products and launch products for Zhangyuan Dian, including limited products with coffee beans, selected rare boutique robusta beans, Essio Asian beans with flowers and berries, and dark chocolate-flavored Latin American beans with a low, full-bodied, slightly bitter taste.

In addition, the products around the store weave bucket bags and braided cup covers, which are inspired by the weaving elements of traditional household objects, and they are also the limited peripheral series of Zhangyuandian. There are also two honey sea salt lattes and caramel jujube paste cakes first launched in Zhangyuan Dian.

The vintage Oji ice drop coffee maker on the bar of Zhangyuandian is the town treasure of the store. Go in and order a cup of Japanese ice drop coffee with the heritage of the old days and mellow and soft, and enjoy the frugal but not easy lane time in the extreme extraction.

As a pioneer brand of boutique coffee, Blue bottle Coffee has never stopped the architectural aesthetic and rigorous pursuit of products in each store, and each store brings us different surprises.

Blue bottle coffee entered the Chinese mainland market relatively late, and the speed of opening shop is also relatively slow. when blue bottle coffee enters, especially in Shanghai, there are already many brands and the competition is becoming increasingly fierce. However, Blue bottle Coffee said that "although China's boutique coffee market started late, it is far faster than other international markets in terms of development, and Blue bottle is expected to open stores in mainland China faster than other international markets that have already entered."

The emergence of the combination of Chinese and Western coffee also shows that the Chinese coffee market is becoming more and more mature.

Photo Source: Internet