Honey snow ice city to open up overseas markets! Current situation of New Tea and Milk Tea Market in Asia, Japan, South Korea and Thailand

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Recently, the Chinese new tea chain giant Michelle Bingcheng, which just opened its first store in South Korea, the next goal of overseas expansion is Japan! According to a report by KuaiBao, a Chinese beverage, the first store of Honeysnow Ice City has been decided to enter Japan.

It is understood that an account with the user name "MIXUE.Japan" with the avatar of Snow Ice City Snow King posted a "late night notice" on the social platform. The general content of its release is that the first store of Honey Snow Ice City in Japan has been locked in the Taisando area of Tokyo, Japan. And said that the post of the account is Japan's only official account, and Japan's snow ice city will not take the initiative to send out investment, recruitment and other information. So far, there has been no news of the opening of stores in Japan.

Honey Snow Ice City has already opened a huge net in Southeast Asia, but has not been stationed in Japan. As soon as the news of the imminent arrival came out, it caused a heated discussion among netizens and expressed great expectation one after another.

In addition, in the user's preview picture, you can see that the Snow King has changed a little as the Romans do, wearing Japanese-style bowl rolls, a slender strip of cotton cloth worn on his head, which often appears in Japanese celebrations. and with the meaning of arousing will. Obviously, Honey Snow Ice City is also full of will and fighting spirit for overseas expansion.

What is worth paying attention is that opening a store to Japan is not the first time that Honey Snow Ice City has gone to sea. As early as four years ago, Honeysnow Ice City embarked on the road of expanding overseas markets and went to sea frequently. In 2018, Honey Snow Ice City opened its first store in Hanoi, Vietnam, under the brand name "MIXUE". According to media reports, Hanoi, Vietnam, the first overseas store of Snow King, is often full of sales in a single day, selling nearly 1400 cups a day, and then opened the store to Indonesia.

In December 2021, Honey Snow Ice City opened its stores in Malaysia, and in February 2022, it began to enter Singapore. As of June this year, the number of Michelle Ice City stores overseas has exceeded 1000.

As early as in the pre-disclosed prospectus in September, Snow Bingcheng has confirmed that it will open up new markets in Japan and South Korea. In the middle and late last month, it has entered the South Korean market, opening stores near South Korea's Central University, but there is no news of a store in the Japanese market so far. According to a sign-in post from Chinese netizens studying in South Korea, the price of "lemonade" is 2000 won, equivalent to about 10 yuan, in South Korea. Although it is a little higher than the domestic price, it is already a pro-people price compared to South Korea's local milk tea.

Many netizens on the social platform posted: "Honey Snow Ice City, there are so many people, it seems to have robbed all the business of the neighboring shops ~" and others said: "the South Korean Honey Snow Ice City opened, and the milk tea shop next door closed directly." from this we can see that Snow King went to sea. It is also very popular with overseas consumers.

Honey Snow Ice City is an existing beverage chain with the largest number of stores, the largest scale and the strongest brand influence in China. According to public data, the total number of stores in Honey Snow Ice City has reached 22276. It has been guided by "direct chain". Join the chain as the main body to create the existing tea chain brand "Honey Snow Ice City", the current coffee chain brand "Lucky Coffee" and the current ice cream chain brand "Jilatu".

With the gradual expansion of the domestic market, before the ceiling of the domestic market was suppressed, founder Zhang Hongfu had made plans in advance to lead the ice city out of the country.

Photo Source: Internet

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