Closing soon! The most beautiful West Lake Starbucks or history

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This Starbucks Stone letter Fine House store, which has been open for nearly 15 years, is about to close. What's going on? For a long time in the past, it is a fond memory of how many people are on the edge of the West Lake.

Recently, a set of houses in the Shengtang Scenic spot in Hangzhou on a trading platform has attracted a lot of attention. It is known as the "most beautiful West Lake Starbucks" Shihan boutique. Just yesterday, the lease right of Shihan Jingshu in the West Lake Scenic spot finally ended after hundreds of rounds of bidding auctions. the lease right of the two-story villa adjacent to the West Lake was sold at a price of 2.521 million yuan per year, nearly 700000 yuan higher than the starting price.

According to public information, Shihan Jing House, which was built in 1936, is a historical building in Hangzhou and was once the seat of the Hangzhou Municipal CPC Committee. Starbucks coffee has been leased by Starbucks since 2007. Among more than a dozen Starbucks stores in the West Lake scenic spot, Shihan Jingshu has been known as "the most beautiful Starbucks in the West Lake" on the Internet.

According to a number of media reports, the auction notice shows that the house is currently used by the original lessee, who gives up priority under the same conditions, and that the quality, location, area and water capacity of the leased house are subject to on-site display. Rent according to the status quo. Its business format still requires coffee bar, prepackaged food, arts and crafts retail format.

This means that the Starbucks Stone letter Store, which has been open for more than a decade, is about to be closed and operated by new owners who have photographed the lease of the house. According to media reports, the Starbucks coffee shop is still open and asked when its staff will stop business. The clerk said that he had not been notified yet. So what is the specific reason why Starbucks is no longer renting this beautiful scenic spot? Starbucks didn't reveal anything about it.

Since Starbucks entered the Chinese market in 1999, it has opened more than 6000 stores in more than 230 cities in mainland China. Starbucks is a high-end brand in the coffee industry with strict location and high requirements for the consumption power of a city. therefore, the number of Starbucks stores can reflect the city's economic strength and the degree of internationalization to a certain extent.

Although Hangzhou is a second-tier city, according to incomplete statistics, the number of Starbucks stores in Hangzhou has reached 324. Among the top 10 Starbucks stores in China, Hangzhou ranks third, second only to Shanghai and Beijing, and has surpassed first-tier cities such as Shenzhen and Guangzhou. The reason for the large number of Starbucks stores, or the relatively developed Internet economy and technology in Hangzhou is one of the second-tier cities most favored by young people in the country. Young people account for a large proportion, and the whole city is more active and fashionable.

Dianping learned that apart from the unique scenery, the biggest feature of this Starbucks Starbucks store is that the cups are updated at any time, and there are many kinds of cups that are not available in other places. if you are a Starbucks cup controller, you will probably stay for a long time in the past, dazzling.

In recent years, under the influence of the epidemic and other factors, the flow of people in the scenic spot has greatly reduced, and it is reasonable that there is a certain pressure on business. In fact, it is not the first time that Starbucks in the scenic spot has closed its shop. The Lingyin store was also closed in April this year, and now the Shihan boutique is gradually exiting, which must have something to do with the fierce competition in the coffee market.

As soon as the news of the imminent closure of the store came out, there was a heated discussion, and netizens posted their memoirs in the store one after another. at the same time, people were also curious about what it would be like when Starbucks rent expired.

Photo Source: Internet