"Flower latte" has become a popular style! Big-name stores pile up with new ones.

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In the past two years, the coffee industry has been sweeping the popular style of coffee. For example, the "raw coconut latte" launched by Luckin Coffee last year ran out of seconds and was ordered by the whole network. The milky coffee shows the sweetness of coconut. Such a fresh flavor of raw coconut latte has long been in the coffee market. Now, raw coconut latte can be seen in almost every coffee brand shop, and this year's fashion trend seems to be coming again. This time it's a floral latte.

Recently, Luckin Coffee launched two new dirty, one of which is called Camellia dirty is so hot that some fans even call it "Chanel of the coffee world". With a search on social platforms, cafes across the country are also launching various floral coffee products. Can "Flower-scented latte" become the next popular style of coffee?

Coincidentally, I just went to taste fresh yesterday. Yega Xuefei in Ethiopia was paired with cold and thick milk, and then mixed into the flavor of camellia. the soft and bright citrus aroma was perfectly intertwined with the fragrance of camellias, and the upper layer was hot coffee liquid. the first mouthful is a strong bitter aroma of coffee, the second mouthful can feel the sweet taste, the feeling of nectar, and then a big sip to drink mellow milk. Sure enough, the ritual of drinking Dirty really requires the store to bring up and drink the first three mouthfuls, and it is impossible to deduce the wonderful taste from hot to cold.

Prior to this, Luckin Coffee has successfully launched a series of coffee products that are popular in the market-raw coconut latte, thick milk latte, velvet latte and raw cheese latte. Among them, the annual sales of raw coconut lattes and raw cheese lattes exceeded 100 million cups and 6.59 million cups respectively.

As a coffee product, it would have been hard to imagine if it had been so popular among many Chinese consumers a few years ago, but in recent years, the sales of coffee drinks in the Chinese market have increased sharply. It has been sought after and loved by many young people who pursue changeable taste and spending power.

In order to capture more young people, coffee brands are also constantly providing coffee with a new taste and flavor. From the coffee explosions in the past two years, we can see that the base of these products is espresso. On this basis, other raw materials are added, so they have their own different characteristics, gradually evolving from coffee flavor to milk, fruit and flower aroma. As well as a variety of flavor combinations of creative coffee products continue to be online.

The boutique coffee brand Seesaw recently launched a series of sweet-scented osmanthus lattes with wine brewed sweet-scented osmanthus lattes, starry sweet-scented osmanthus lattes and roasted tea sweet-scented osmanthus oat milk. according to its official account, the flavor of Coffee is mixed with sweet-scented osmanthus and sprinkled with dried sweet-scented osmanthus to make it layered and sweet. Last year, Seesaw also launched a gardenia pear fragrant latte.

Earlier, Starbucks also launched three new products with sweet-scented osmanthus Bingzhen concentrate, sweet-scented osmanthus Mianyun latte and sweet-scented osmanthus Fului white, which use sweet-scented osmanthus and oatmeal milk as raw materials, with the aroma of milk and flowers, with Starbucks concentrated and roasted coffee, with a mellow taste and a long aftertaste. From a variety of "floral" products on the market, most brands use camellia, jasmine, gardenia, sweet-scented osmanthus and other popular floral fragrance to coffee innovation.

Of course, not only these front-line coffee brands, but also many new coffee brands are gradually extending to the "floral elements" of coffee. A variety of tea-colored Yuanzhong coffee products choose Gardenia fragrance. Suzhou coffee brand Butalso combines the fragrance of locust flowers into the coffee to launch the locust-scented honey latte, and Guangzhou Asahi Coffee launches the cold rose gold award latte.

From the feedback of consumers on social platforms, people seem to have a high praise rate for "popular flower scent", while coffee with "small floral fragrance" such as locust blossom and apricot blossom is more likely to hit consumers' psychology of "tasting fresh". Nowadays, more and more young people like coffee, and the boundary of "chasing incense" is constantly being widened. Will "floral latte" become a new trend of coffee?

Photo Source: Internet