The track is heating up! The freshly ground coffee market is on the fast lane.

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Freshly ground coffee refers to the coffee that is ground into coffee powder by fresh coffee beans on the spot, and then made by different extraction methods, whether in convenience stores, coffee shops, or do-it-yourself, Italian, American, and so on. as long as it meets the conditions of present and grinding, it can be called freshly ground coffee.

Recently, the scale of China's freshly ground coffee market continues to grow under the new wave of coffee consumption, according to a report by CCTV. Com. With the continuous enrichment of the variety of coffee products in the Chinese market, the huge demand generated by consumers and the in-depth understanding of coffee, and the two-way drive on the supply side and demand side, the Chinese coffee market has gradually entered the coffee fast lane.

It is understood that freshly ground coffee is the main market in the United States, Japan and other major countries, while instant coffee is still the mainstream in China's mainland market, but with the gradual infiltration of coffee culture and the development of supply-end chain coffee brands, the proportion of freshly ground coffee in the Chinese market is also on the rise.

There are three main types of coffee sold in the market: instant coffee, freshly ground coffee and instant coffee, accounting for about 70%, 20% and 10%, respectively. The first choice of many senior coffee lovers will be freshly ground coffee, because this kind of coffee is "the freshest". Although the proportion of freshly ground coffee is not as high as that of instant coffee, it is undoubtedly the one with the greatest potential for development. at present, ground coffee has gradually become a rapidly growing category in China.

According to the research report on China's freshly ground coffee industry released by iResearch Consulting in 2022, the size of China's freshly ground coffee market is expected to reach 190 billion yuan by 2024. With the increase of coffee consumers, it also has a higher pursuit of coffee quality, which promotes the birth of more and more offline freshly ground coffee shops.

At present, the output of ground coffee mainly includes six consumption scenarios: chain coffee shop, independent coffee shop, fast food restaurant, tea shop, convenience store and self-service coffee machine. Enterprise survey data show that up to now, there are 168000 coffee-related enterprises in China in the past ten years. According to incomplete statistics, there will be about 23000 coffee chains in China in 2022, of which the number of coffee chains in Guangdong Province ranks first among all provinces in the country. Most of the current coffee chain brands and coffee shops are located in the southern provinces of China, while there is still a large infiltration space in the northern and central and western provinces.

In the past two years, China's current coffee market is mainly traditional coffee chain brands and local new coffee chain brands. In addition to a series of well-known brands such as Starbucks, Lucky, Manner, seesaw, three and a half, even tea brands like tea, pleasant tea appearance, cross-border enterprises, China Post Office, Li Ning and other players have cross-border coffee, and the action of expanding stores is becoming more and more frequent.

Now, more and more consumers are concerned about their own health and become a new force in the healthy consumer market, and they are willing to be planners and managers of their own healthy life. On the other hand, freshly roasted high-quality coffee beans are usually selected for freshly roasted coffee beans, which are ground and extracted by trained clerks or baristas in the store without additional additives. can maximize the original aroma and pure taste of coffee, proper drinking is the benefit of health.

Although the price of ground coffee is higher than that of other types of coffee products, with the continuous improvement of the technical level and standardization ability of the whole coffee industry, as well as the further expansion of coffee market and the continuous improvement of consumption level, the price of coffee products is also gradually decreasing.

Photo Source: Internet

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