The popularity of the search soared by nearly 5000%, and Chinese coffee was out of the circle!

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From coffee brands to coffee beans to creative coffee to coffee shop decoration, more and more "Chinese" coffee is emerging, and coffee is becoming more and more Chinese.

Compared with the past, people want to go to a coffee shop, the keyword search is mostly "ins style", "petty bourgeoisie fresh" and so on. Now, people pay more attention to "Chinese style", "national tide" and "Chinese style retro".

In the third quarter of this year, searches for the keywords "coffee + art" increased by 3025% compared with the same period last year, according to data from the life services e-commerce platform. Since the beginning of this year, the number of users searching for "special coffee" has increased by 207% compared with the same period last year, and the popularity of "Chinese coffee" search has increased by 47.13% year on year.

People pay more and more attention to Chinese coffee. One is the rise of local coffee brands, which makes the price of coffee return to the common people. One is the continuous improvement of the quality of Yunnan coffee in recent years, and the strong support and promotion of local brands + the trend of supporting domestic products, more and more consumers know more and more about Chinese coffee.

At the same time, with the needs of the new generation of consumers for "national tide" and "local culture", many cafes in order to cater to the public, the style and coffee products of the cafe are gradually integrated with the local representative food, food culture, traditional style and so on. Through the cultural consensus, the imported coffee has moved towards the road of Chinese style.

Using traditional Chinese cutlery for coffee, decorating with traditional Chinese style and innovative coffee with unique regional food culture, everyone has different views on whether these Chinese-style coffee is good or bad.

However, as a visual animal, human beings gradually narrow the distance between Chinese people and coffee through the outer packaging of products, which is helpful for people to recognize coffee, and then gradually promote coffee grown in Yunnan, and then gradually form a coffee culture that can represent China.

The current situation of Chinese coffee can not be compared with Italian style, Japanese style, Australian style and other schools, but the four of them have one thing in common-that is, the exploration of breaking the border. No school is recognized at first, only dare to try and promote it, one day it will be recognized by people in the school area, and some people will gradually spread to all parts of the world.

Although Chinese coffee has not yet formed a unique way of coffee extraction and a coffee culture that people all over the world are familiar with, these continuous and different directions of innovation are meaningful. These novel explorations make coffee attract the eyes of public consumers again and again, and become a hot topic of discussion among ordinary people after dinner, which in itself is good news.

It will take time to verify whether Chinese coffee can eventually form a school. But at least it can make people feel that coffee is so daily, it can be brewed as exquisite as tea, and it can also be created as more possibilities as new tea. Only through continuous innovation can more people accept coffee.

Photo Source: Internet