2023 the latest coffee shop marketing analysis the traffic password of the coffee shop is this?!

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In the past, adults at home would put all kinds of bags in cabinets: shopping bags in shopping malls, plastic bags in various colors, and advertising bags on the street. When we were young, we wondered why we had to keep all these bags.

But when we grow up, we also begin to understand this behavior and gradually become a "collector". All kinds of coffee bags are placed neatly in a corner of our home.

Some time ago, Luckin Coffee and the famous Japanese animation "the wonderful Adventure of JOJO: the Sea of Stone" jointly launched the limited perimeter, in which the paper bags got everyone's attention, and many senior "JO chefs" said they were already crazy to buy lucky products to store bags.

There are also sad frog co-names, coconut trees and coconut milk co-names, and so on. This kind of paper bags with a strong sense of design and strong visual impact have aroused the desire of young people to collect.

Framing with photo frames, packing with photo albums, making handbooks, collecting cup covers and packing bags is the "trendy culture" of a large number of young people. There is also a "professional waste paper collection group" on Douban. Members like to collect all kinds of "waste paper" such as movie ticket stubs, air tickets, train tickets and so on.

It's like collecting good-looking stickers when I was a child, and seeing that drawer sticker gives me a strong sense of satisfaction. Coffee paper bags are also in line with the collection standards of young people: good-looking, interesting and satisfying.

In addition to Lucky, more and more coffee shops are trying to optimize the packaging of their products. As we all know, with the emergence of a new product, packaging is the first thing to be seen by everyone. The packaging design of the product is strong enough and the visual impact is strong enough to attract customers' attention to this product and arouse their desire to buy. And products like coffee, which can be tasted only after they are tasted, have to start with their appearance.

As a result, coffee shops, large and small, began to work on coffee paper bags. They put the style of the store and some characteristics of the product into the coffee paper bag, turning an ordinary-looking coffee product into an online celebrity product.

Nowadays, the main customer group of coffee is also young people, and young people prefer such things with a sense of design. When they see that the packaging of this coffee is so "textured", they will spontaneously take pictures and post it on various social platforms. Then the coffee merchants' product can generate traffic attention on the Internet, and coffee sales will naturally rise.

In such a period of fierce competition in the coffee market, it can be said that the major coffee brands take great pains to sell their own products, in addition to improving the quality of the products themselves and the special style of store decoration, perhaps the best and most attractive strategy is to optimize the simple packaging design.

After all, packaging is the best advertising space, takeout and takeout are the main ways for stores to connect with customers, and paper bags, cups and cup covers are an indispensable input for every store. Working hard on packaging should be a good way to create a topic and maintain a high degree of exposure.

Photo Source: Internet