Can you open a shop in one hour? How to open a community cafe the marketing trend of coffee shop in 2023

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

For more boutique coffee beans, please add private Qianjie coffee on Wechat. WeChat account: qjcoffeex

I believe there are many friends who want to open a coffee shop, but they always think, "if you open a physical store at this time, can you still do business?" "Coffee shops need the environment too much, but the rent and decoration are too expensive."is it really feasible to open a shop under the epidemic?"

A few days ago, the code clerk went to Macau. In the event of a heavy rain, he went to a coffee shop with only about 20 kilos, offering only takeout and freshly roasted coffee beans for sale.

Founder's shop is equipped with a coffee roaster and a variety of coffee-making utensils. Floor-to-ceiling glass is set up along the street, and everyone passing by can see the barista making coffee. Simple and casual decoration, but everywhere reveals the focus and love of coffee.

So I couldn't help it, so I ordered hand flushing, ice drops and siphon, and bought two packets of traditionally processed coffee beans to brew 😂 myself at home (the clerk also said that if it was inconvenient to come to Macau, they would provide mail service). What makes people's eyes bright is that the product of this coffee shop is really stable, and the coffee can perform very well both in the store and by itself. For such a small shop, it's really hard not to love it, and it makes people look forward to going again next time.

This trip brought me the biggest feeling is that a coffee shop really does not need to be big, professional, stable, cost-effective, can meet the needs of consumers in the surrounding area for coffee is the most important. In retrospect, many of the people who went to this coffee shop were regular customers, and the baristas were so familiar with their tastes that they had already prepared the recommended products before they came to the counter. And the biggest secret of a coffee shop is to have a loyal customer source.

In fact, no matter when, it is not easy to open a shop. The reason for success is not luck, but full planning and preparation for your position and future, as well as a group of guests who support you. The reason for not being able to stick to it is not that the business of independent coffee shops is not good, the coffee industry is too big, but the investment (including decoration equipment, etc.) in the early stage is too much, and the return cycle is long. There is also a lack of products and prices that meet the needs of surrounding customers. Some time ago, a coffee shop in Japan with only one kilo has become the analysis object of many marketing researchers. The mini-cafe, transformed from a cigarette kiosk, is located on the corner of a community, serving take-away coffee and selling its own roasted beans. Although the area is small, it has become a business card in the local community with its unique design and exquisite business details.

The quality, reputation, and design of the products, the barista's professionalism and careful observation of guests' preferences have all been praised and shared by the guests. At the same time, the manager of this coffee shop also customized specially designed coffee bean coupons and points system to improve customers' memory of the brand and the repurchase rate.

The two coffee shops mentioned above have something in common: small stores in the community, efficient, stable products, cost-effective, although takeout / takeout, but very attentive to every visitor. Under the "community, efficient" epidemic, coffee shops can choose not to be too far away from busy areas, and the rents of community stores will be much lower than those in areas with high flow of people. on the other hand, people in prosperous areas nearby can have more exposure when they use software to search for food or the surrounding area.

With takeout, it can not only meet the needs of face-to-face service and boutique coffee, but also do not lack the attention and consumption of mass consumers. However, it needs to improve the standardized operation process to improve the efficiency of issuing orders. The choice of materials such as "stable quality and cost-effective" coffee beans should not be numb in the pursuit of high prices and sought after by the industry. we must consider the real needs of customers in the area where we open stores, and choose ones that are cost-effective and popular with the public. in this way, the product can also be more attractive.

Remember! No matter what way it is presented to the guests, we need to pay attention to the quality and stability of each product. "serve attentively and cultivate customer loyalty." for every guest who arrives at the store, we can observe the preferences of ta as much as possible and when we often come. And so on, and keep these small details in mind, and make some adjustments in due course. As long as you treat each customer attentively, the other person will notice what changes you have made, which will improve your satisfaction with the store and become a loyal customer.

The cost of developing a new guest is several times that of retaining a regular customer! Training regular customers is the most valuable mode of opening a shop. "provide points and other repurchase discount activities" such as "member points", free registration of members, and set up points for consumption, which are applicable to hotel guests. Sign in every day to get points, in the daily consumption of members can get three times the points, so as to stimulate customers to repurchase many times. Points can be exchanged for coffee beans, designated coffee drinks, or peripheral products. Another example is "Collection Chapter", which is suitable for arrival and takeout. Customers provide a chapter / sticker for each consumption, and they can exchange signature coffee at the store after collecting the specified quantity, so as to encourage takeout customers to come to the store to feel a professional atmosphere.

Another example is "scratch card", which is suitable for store and takeout. If you spend more than 9.9, you can get a scratch card. The higher the consumption, the more the scratch card. The prizes can be exchanged for drinks, coffee coupons, etc., and the aim is to encourage more customers to come to the store to repurchase. Photo Source: Internet