Wu Zelin, the first world coffee champion in China, opened a coffee shop in the air.

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Wu Zelin, the 2016 World Barista Competition (WBC) champion, is the first world coffee champion in China.

After watching the 2008 WBC World Coffee Competition in Copenhagen in 2008, Wu Zelin pushed a tricycle, set up coffee stalls in the bazaar to practice his skills, and opened the first Simple Kaffa Coffee (Xing) in 2011.

After opening the first coffee shop, Wu Zelin began to prepare for the competition. Since 2013, he has won the Coffee Masters in Taiwan for three consecutive years, and won the championship in the 2016 WBC Competition.

At the beginning of Xingbo Coffee, customers, like all new coffee shops, sold very little coffee a day, but unlike many new stores now, Wu Zelin had strict control over all the products in his store.

No matter the quality, baking or production of coffee beans are done by ourselves, at the same time, we insist on producing at the bar to serve every guest from the most professional point of view. These also brought great help to his later participation in the competition, because he accurately felt and understood the needs of different coffee consumer experiences and products.

After winning the championship of the World Coffee Competition, Wu Zelin opened two stores in various prosperous areas of Taiwan Province, while Xingbo Coffee also became the top 50 cafes in the world listed by Big 7 Travel, a well-known tourism website, in 2019 and 2020.

Although branches continue to open and become more and more famous, Wu Zelin still has strict control over the production of all stores, and the requirements for the selection of baristas are also very strict.

A few years ago, when the code clerk was traveling to Taiwan, he visited this store. All baristas are experienced players and have a very professional and professional understanding of coffee knowledge.

About coffee service (as long as you stand in front of the bar). Baristas can be said to be a "one-to-one" service. When serving a guest, they will pay great attention to the guest's experience. Throughout the coffee making process, baristas will exchange introductions and produce them steadily and carefully. Both the brand and the quality of the products are impressive. Although the price is not cheap, but it is worth it, and the performance-to-price ratio is also very high.

The success of a coffee shop depends on customer loyalty, because it not only impresses a person on the brand, but also promotes the brand when he mentions coffee in his daily life. To have such an effect, all you need is professionalism, carefulness, modesty and strict requirements for everything.

Although the epidemic has dealt a heavy blow to the catering industry over the past few years, because of its strong reputation, Xingbo Coffee has become bigger and bigger, and in mid-January this year, it opened to the flagship store on the 88th floor of the Taipei 101 Building, and named it "Sky making waves." With the high-altitude clouds and the beautiful scenery overlooking Taipei. I want to go! The ultimate coffee experience plus high-altitude vision, this enjoyment even think 🉑️! )

I heard that in order to enable coffee lovers to better experience the feeling of clouds around during the day, Wu Zelin specially developed deep-roasted mixed beans in "Sky Synthesis" to wash Ethiopia and Honduras with water. With a little citrus, flower aroma, dried fruit, oolong tea tone, let people in the process of tasting, can imagine being in the sky city, the feeling of shrouded in clouds.

Perhaps, the success of the same thing, often need these things that look simple, but full of small details. The success of a great god is inseparable from his own efforts, and the success of a coffee shop is inseparable from the professional and good service experience of operators and operators.

Photo Source: Internet