How to do coffee shop takeout marketing? How to use takeout to drain the coffee shop?

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After talking about the fact that today's coffee shop is suitable for small storefront + takeout mode, many partners report that now the takeout platform has a high commission, the profit that can be earned is low, and some popular styles that maintain flow are sold at a loss, which is really too bad!

Many coffee shop managers share when chatting that today's takeout platform managers are very unprofessional and often persuade merchants to fight a price war and take advantage of low prices to attract passenger flow.

But in fact, not only can not make money or even lose money, but also kill their own brand, customers will arrive at the store because of the price gap and feel that it is not worth it. As for the question of whether coffee shops participate in takeout, it can be said that some people are happy and others are sad. How to use takeout to drain the brand is a planned thing from the opening of the shop. First of all, before opening a shop, determine the location of the coffee shop and the products and prices that can be accepted by the surrounding customers, and then determine a batch of coffee beans and materials that can be stable for a long time. And make a good product takeout / takeout plan. Summarize some of the problems encountered in the process of ordering takeout / takeout that need to be solved / corrected by merchants, and then think about the problems that may arise in your products, and make preparations in advance before starting the business.

"pull Dianping's score higher, and have a high-quality evaluation before serving takeout." if it is on the little kangaroo takeout platform, you need to do a good job in Dianping's score. According to the experience feedback of some coffee shop managers, Dianping has good scores and a certain amount of high-quality evaluation, and can get free recommendations for a short time on the takeout platform, so the new store can start without rushing to get takeout. "you can improve optimization, but you can't make mistakes." it would be very stupid to wait until you open a store to start thinking or to "try and make mistakes" through a small number of customers. It is already a rare thing for a new brand to get a source of customers. When you can get a guest's trust and try, the merchants must seize every opportunity.

Because when you get a guest's approval, you have one more opportunity for publicity. Word-of-mouth is always the most critical factor in the service industry, because these are recommended by consumers from the bottom of their hearts and sincerely for those around them.

No matter online or offline, we should pay attention to every product feedback. When you have feedback from more than 2 people on the same question, consider whether you can optimize and adjust it. "low prices" volume "passenger flow, like doing charity!" Many businesses who say they are losing money on takeout are blindly low prices. Many platform managers with new stores will recommend merchants to participate in promotional activities on some platforms, but if merchants do not calculate all the costs and prices at the beginning of the store and do not have stable products, it is like doing charitable activities, making no money and no loyal customers. In terms of low prices, independent merchants cannot roll with chain brands, which can be said to be completely unsuccessful. Therefore, what independent coffee shops need to do is to distance themselves from chain brands through the quality of their products and the details of their services.

Customers are willing to choose independent cafes for consumption, hoping to feel more professional and better service experience, so no matter what guests and what kind of products they choose, they must proceed from a professional point of view in order to retain more customers and increase the repurchase rate. "with the idea of ordering takeout guests, customize a reasonable takeout menu and price" will often order coffee takeout, most of them are office workers. This type of consumers often need caffeine drinks with high sex ratio, so takeout and physical stores are not the same way of thinking. Customers who can spend money in brick-and-mortar stores pursue more coffee taste and service, while takeout pursues more price and stability. Coffee, as a drink, places great emphasis on timely drinking. After a long period of distribution, the flavor is basically gone, and the taste will be greatly reduced, so it is only available on the shelves that can withstand the distribution time, while the cost and pricing are not too high. And make sure that it can be promoted for a long time and the quality of the product is stable.

Product choices do not need too much, the layout is simple and good-looking on the line, do not need to be too gaudy. This is to reduce guest choice and visual fatigue, so as to avoid too many choices leading guests to choose other businesses because they don't know what to choose.

It is very important to convert platform traffic into private domain traffic. Although it may seem unethical, the purpose of going to the platform is to promote, and then turn this traffic into loyal customers of the brand. If you do private collection or rely on a single cup of coffee, it must be even more at a loss than the takeout platform. Therefore, this is also another kind of business thinking, between the humanism of physical stores, careful service and high cost-effective and convenient takeout.

On the one hand, you can put small cards into the group, and then guests who join the group can order products and other special offers that are not available on the takeout platform. On the one hand, you can launch a large product / portfolio package to encourage guests to place orders with friends and colleagues, which can improve the profit of each order. At the same time, you can add seals and scratch cards to take-out orders to stimulate takeout customers to come to the store. The "set stamp" is equal to the points, and you can go to the store to exchange the specified drinks if you accumulate the specified quantity. The reward in "scratch card" can be beverage exchange, store discount and so on.

These groups are like an amateur chat room, one is a collection of guests, businesses can better maintain communication and interaction with guests, and increase guests' trust in merchants and brands. Can also be in the event of problems, there is a faster feedback processing channels, whether take-out customers or store consumers, can encourage everyone to join the group. Merchants can also share and chat more in the group, let customers feel the professionalism of the brand, and further attract customers to spend in the store and feel the atmosphere and service of the store. Photo Source: Internet