After drinking KFC, I don't even want to eat carrots this year.

In order to cater to the arrival of the year of the Rabbit, everyone wants to develop new products with the help of rabbit modeling, but KFC is different. People think of starting with rabbit food carrots.

Just a few days ago, KFC officially announced that it will co-sign with Weiquan, the first juice coffee on K Coffee, "Rabbit likes to drink carrots American style", priced at 19 yuan per cup, and will be available in limited quantities in Beijing, Shanghai, Guangzhou and Shenzhen from February 20. With any "carrot" element, you can also go to the offline designated store to get a small cup for free.

According to the official publicity released by KFC, the bottom of the drink is 100% carrot fruit and vegetable juice, the top is dark brown Arabica coffee liquid, and the top is decorated with a thumb carrot. The handcup cover with green "leaves" is transformed into a very "three-dimensional carrot".

At present, a number of sign-in notes of early Bird have appeared on Xiaohongshu, Weibo and other platforms. Some people go for free, there are true fans of carrots, and there are curiosity hunters with a "death" mentality.

Before stirring, you can see the thick Fresh Carrot Juice precipitated at the bottom, and the thumb carrot is like a children's toy accidentally dropped from the drink. Open the lid can smell a sinking sour smell, with a hint of pickle fermentation flavor, remind the author of Hu spicy soup.

The imported sour taste goes straight to the Tianling lid, mixed with the slight bitterness of coffee (instant-boiled water), followed by the sour and sweet fruit and vegetable juice, accompanied by the unique green and astringent taste of carrots. Took a bite of the thumb carrot, as if in the vegetable market. This cup of coffee is very refreshing, really, I won't drink it next time!

As expected, the American comments on this cup of carrots are also polarized.

Bilibili, a netizen, aptly named the new KFC product "Hu Zuo Fei" and summed up the creator's research and development ideas. As a resident player on the list of popular hated vegetables, carrots are the shadow of many people's childhood, but they are forced to swallow them. Now it is still added to the coffee, and many people have heard that the color has changed before they drink it.

In the past two years, a variety of vegetables have been made into popular tea, and balsam pear and lemon tea is the most successful example. Lemon tea itself is a very hot IP element, the popular style in summer and the use of vegetables bring more spread points for drinks and increase the space for marketing on the Internet. Replace the protagonist with young people's "life" coffee, "bitter plus strange taste", it is conceivable that the acceptance of the public will be very low.

The hot summer is coming, in order to get more attention and favor from customers, many brands have begun to prepare, and a large wave of creative drinks are also on the way. I don't know which ingredient on the market should be "picked" into the coffee cup.

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