Starbucks olive oil coffee goes on sale for three days! Young Italians can't hold on!

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On February 22nd, Starbucks unveiled its "drainage brand" and launched a coffee product that the entire coffee industry and even Sicilians in Italy dared not think of: the "Oleato" series-olive oil coffee!

These include olive oil latte, olive oil ice shock concentrate, olive oil foam cold extract coffee, Milan roaster will also launch olive oil deconstruction coffee and olive oil coffee martini.

From the name alone, it already makes people frown. As for the inspiration for the product, Howard Schultz, an interim CEO of Starbucks, said that he traveled to Sicily in Italy last year and saw that local people had the habit of drinking olive oil every day. So he also tried drinking olive oil with coffee every day, and decided that Starbucks should try to mix the two, with three regular drinks priced between $4.80 and $6.9 (33-47 yuan).

This series of products use Partanna extra virgin olive oil. And extra virgin olive oil is the highest grade in olive oil classification. Because this is the custom of Sicilians in Italy, Howard chose to launch the new product first in Italy. But in the three days since its launch, the new product has been complained by Italian netizens that it tastes too greasy.

People in Sicily, Italy, said that the olive fruits usually used to make olive oil are bitter and astringent and can not be eaten directly, and the production of squeezed olive oil is like this fruit. The production process is to add a small amount of water to the olive fruit, then crush it into mud at a temperature of no more than 27 degrees Celsius, and then separate the moisture from the extra virgin olive oil by centrifuge. Therefore, the most important feature of extra virgin olive oil is that it does not feel greasy in the mouth, and it is rich in antioxidants, so it will taste a little bitter and will feel hot in the throat after swallowing. The hotter it is, the higher the antioxidant content.

Because extra virgin olive oil is cholesterol-free and rich in monounsaturated fat, it helps prevent cerebrovascular diseases. So throughout Europe, some children and elderly people drink a spoonful of this olive oil to warm their stomachs before breakfast in the morning.

"but this time Starbucks' new product is so greasy! The netizen said. Two kinds of coffee in olive oil series are cold drinks. The cooling of ice will keep the feeling of oil in your mouth. It is not the daily taste of drinking olive oil directly. It is very greasy.

The olive oil ice shock concentrate uses a lot of ice, olive oil, hazelnut syrup to shake together, and finally add the right amount of plant milk before production. Olive oil in the ice block, can not be better integrated with espresso, resulting in oil to oil, coffee to coffee, syrup taste is also very prominent, although the taste is distinct, but somewhat inconsistent. Cold-extracted coffee with olive oil foam is more acceptable than olive oil ice shock concentrate. Because olive oil is added to the foam of cold coffee, it can be more fully integrated with cream in the process of making, so you can't feel the greasy of olive oil. Although the concentration of cold-extracted coffee is high, the special aroma of olive oil itself will be obvious.

There is also a hot olive oil latte with olive oil added to the foam, so the olive oil can be better emulsified and the taste of the finished product is not as obvious as that of a cold drink.

In addition to the professional evaluation of netizens, most of the other netizens still think that it is too oily, and the Italians do not like this kind of taste, which is very strange and disobedient.

And local consumers said in an interview with the media: this way of drinking coffee is a strange idea. From her point of view, this product is much more attractive to foreigners than Italians.

In response to the feedback from Italian consumers these days, Carlo Marchelli, deputy manager of Starbucks Milan Workshop, explained that the idea was to create "an alchemy, a multi-sensory experience" that combines two usually diametrically opposed Italian rituals: a sip of olive oil before a meal to warm the stomach and a sip of coffee after a meal to aid digestion. Photo Source: Internet