Starbucks'15 yuan breakfast package is off the shelves! Netizens "wail" the poor man package is gone.

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"come because of the epidemic, go because of the epidemic... Starbucks once again took the happiness of the poor off the shelves! Will you be back with coffee and breakfast this week! "

The cheapest coffee was removed from the shelves this week, as did the Starbucks Breakfast package, which was ridiculed by netizens as a "pauper meal".

At the end of 2021, China's Starbucks quietly removed its veteran products, "Coffee of the week" (freshly filtered coffee), which can be bought for 20 yuan.

At that time, many netizens said that many stores did not offer coffee before it was removed from the shelves this week, because it takes a lot of beans to make this week's coffee, and it usually sells only one cup at a time, and it is too troublesome to wash the machine. Coffee this week can be said to be both very conspicuous and very inconspicuous. Conspicuously, this coffee machine is very large, usually right behind the cashier, very conspicuous.

But in spite of this, the word coffee / freshly filtered coffee appears only on the paper menu this week, and rarely in the menu bar behind the bar. And the coffee machine is no longer showing signs to tell customers what coffee beans can be used to make filtered coffee in this period, so many new customers don't know what the machine does. And old customers gradually forget that Starbucks has fresh filtered coffee. Recently, Starbucks "hit" again. It has announced that it will stop selling the limited-time breakfast package of $15 for 19 yuan after February 27. With regard to Starbucks' decision, many workers said: "my pauper package is gone."

The happiness that you can reduce 4 yuan with your own cup is gone! "

Since October 2020, with the continuous recurrence of the epidemic, for a long time, major restaurants can only provide take-out / distribution services. After the ban, Starbucks lost the edge of the "third space", while many white-collar workers also began to work from home, and the high pricing of products led to a decline in store sales. To ease the situation, Starbucks has opened up an area that has not been explored for years: the breakfast market. Then launched the price of the people-friendly breakfast series. A combination includes a staple food and a cup of fresh steam milk. Consumers can also choose to order a la carte product according to their personal preferences, or they can choose to upgrade the drinks in the breakfast package to Starbucks coffee with an increase of 15 yuan.

The launch of the combination package made many workers say that it was too fragrant! It's so convenient.

Now, as the epidemic recedes, Starbucks has also removed its breakfast package, with many netizens collectively "wailing" on social platforms, some calling it a "forced breakup", while others are starting to order "electronic incense" to "mourn" the poor package.

For this reason, many netizens in the downstairs comment area said that the breakfast combinations of McDonald's and KFC are also very favorable. That won't be necessary! As a result, sad netizens replied: there must be Starbucks on the way to work / near the office building, but not necessarily McDonald's and KFC.

A large part of the breakfast consumer group is office workers, home and company two-point line, few people are willing to make a special detour to buy a breakfast, more often choose to solve the breakfast needs nearby. The distribution of Starbucks online stores occupies a great advantage.

So why hasn't Starbucks expanded the breakfast market over the years? It is obvious that such a high proportion of Chinese consumers eat out for breakfast. Perhaps it is because the small restaurants around residential areas can meet the breakfast needs of most people before the epidemic begins. However, after the outbreak began, many of these small shops chose to close because they were unable to eat in a restaurant, so the chain of restaurants that were still open every day had more opportunities to make breakfast markets. But the launch of such a breakfast combination, itself does not make much money, the profit is meagre. At the same time, when other Chinese breakfast restaurants return, the demand for Western-style breakfast will decline, so canceling this breakfast combination may lose some breakfast users, but it can reduce some operating and material costs. Photo Source: Internet