Is it reliable for coffee shop to join in which brand? How much does it cost to join and open a coffee shop?

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"Young people don't know what to do when they start a business. Join xx Cafe! 0 threshold, easy to use, easy to be a boss. "recently, the success of a coffee brand has made the code clerk restless!

In the past year, the topic of coffee entrepreneurship has become more and more hot. Many young people who feel tired in the workplace have more attention and impulse to start their own business. But for people who are not well-off and have no relevant experience, it is so easy to start a business.

So it seems that the coffee shop, which does not need too much technical requirements, less overall investment, no need for management, low work intensity, relaxed and artistic, has become the focus of friends.

But although it seems easy, when you really want to roll up your sleeves and do it, you don't know where to start or how to promote it, so the joining of coffee brands has become the focus of many people.

Also because of the growing demand, more and more coffee brands began to join the business. Like the title of the article, some emphasize the 0 threshold of joining, while others emphasize that you can easily be a boss by joining. No matter how well-known they are, everyone's cake can be bigger and more round.

Is it really as easy as everyone's words can see in reality? For this reason, the code clerk learned about several modes of joining coffee brands:

There are two kinds of well-known brands to join:

① has the area of the shop specified by the brand, charges a certain franchise fee, pays the operation deposit, decorates the store with the brand, equips the equipment required by the brand, uses the materials and menus specified by the brand.

② has the area of the shop specified by the brand, 0 franchise fee, pays the operation deposit, decorates the store with the brand, equips the equipment required by the brand, uses the materials and menus specified by the brand, and the brand distributes the running water to the franchisee in the form of gross profit. (that is, all the revenue of the franchisee goes to the brand, and then the brand returns it to the franchisee in a certain proportion after deducting the cost.)

There are also two kinds of well-known and newly established brands to join:

① has the area of the shop specified by the brand, charges less franchise fee, pays the operation deposit, decorates the store with the brand, equips the equipment required by the brand, uses the materials and menus specified by the brand.

② has the area of the shop specified by the brand, 0 franchise fee, pays the operation deposit, decorates the store with the brand, equips the equipment required by the brand, uses the materials and menus specified by the brand, and the franchisee will charge several% of the turnover from the beginning of business.

Comprehensive summary:

If the franchise fee is charged, the store profit belongs to the franchisee, but the franchise fee usually needs more than 100,000.

If there is no franchise fee, the profit of the store either belongs to the brand, and then the gross profit is returned to the franchisee after deducting the cost, or part of the profit of the store needs to be given to the brand.

The biggest cost of joining a coffee shop is not the franchise fee!

Store rent, deposit, store decoration, equipment investment, material costs, labor costs, water and electricity, etc., are all big money!

According to understanding, the location of the store can be chosen by the franchisee himself, but the premise must be in line with the provisions of the brand, usually the facade size needs more than 30 square meters, we can learn about the qualified store rent according to the area where we are located.

Margin: in order to ensure the image of the brand and avoid franchisees from doing damage to the brand in the course of operation, they need to pay an operation deposit from 1w onwards when they join. Under normal circumstances, when the franchisee ends the cooperation with the brand, if there are no operational problems, the brand will refund the deposit.

The decoration of the store is usually divided into two parts: the brand will agree to implement the decoration design in order to ensure the brand image. The franchisee needs to pay the relevant design fee (1k start), and then the decoration cost is calculated according to square meters (2w start).

Store equipment: including coffee machine, bean grinder, ice maker, water purifier, refrigerator … According to what we have noticed at present, the lowest equipment investment needs to start at 7w (all domestic brands), and the highest to 10W +.

Material and material cost: the cost of the first batch of materials starts from 5W, including the cost of materials needed for the operation of the whole store, beverage production, etc., and the subsequent cost of materials and materials is determined according to the actual operation of the store.

Personnel cost: no matter whether you hire someone or not, even if the franchisee does it alone, you should at least count 4.5k/ every month. Water, electricity, that kind of mess.

Excluding the franchise fee, how much does the upfront investment of a franchise store cost?

Such a rough calculation, a coffee shop from joining to starting business, no matter how well-known the brand is, it does not count the starting cost of the franchise fee: deposit 1w, shop rent 6k + manpower 9k (impossible for one person to do it), design fee 1k, decoration 2w, equipment 7w, materials 5w, water and electricity, etc., it is nearly 17w, and the franchise fee is added according to the actual situation.

Does the product of joining the brand make money?

Many partners choose to join because the franchise store has a mature production and sales process as well as the flow of the brand itself, so they will feel that they can have business immediately when they open a store. In fact, in spite of this, because the materials and materials of the products are stipulated by the brand, and the gross profit of the products is also fixed, the profits that franchisees can earn are actually very small.

What do you need to pay attention to when choosing to join a brand?

From the perspective of the early investment of the franchise store alone (excluding the franchise fee), this amount is enough to create a new coffee brand. At the same time, without being restricted by the brand, we can better select and adjust the production of products and the cost of materials and materials.

However, joining the brand store is still concerned, which proves that many partners do not have any concept of management, and hope to learn more from it through cooperation with the brand. Therefore, when choosing to join a brand, partners should pay attention to the following points:

1. Pay attention to the size of the company, whether it is formal, and the credit status of the company's legal person / brand founder / boss.

two。 A brand vitality, stable popularity. Don't put too much faith in fledgling brands, or those that suddenly become popular on the Internet. Some brands look hot now, but they may soon disappear. )

3. Whether there is a mature business model (not the kind that draws a big pie with you: brands and franchisees grow together)

4. Whether there is a classic, mature product line. (regardless of the popular product line of a certain period, when the popularity of these products goes down, it is whether the brand can change its plan to change the product line in time.)

5. Be sure to look at the terms and conditions carefully when signing a contract and pay attention to word games.

6. Remember to ask what else is charged, cashier system, online operation, etc.

7. Whether the franchisee will be given timely and practical help during the period of operation.

8. There is no free lunch in the world, so we must not be greedy for petty gains.

9. All conversations are recorded on tape.

It's not easy to start a business, it's not easy to be a boss!

Whether it is to create their own coffee brand, or join, will not be the zero threshold, but also can easily be the boss. It's not easy to be a boss, and there are a lot of responsibilities to take on.

Especially when you need to hire employees, you need to consider not only how to keep store operations from losing money, how to make customers become loyal customers, but also how to feed, train, develop and retain staff. These are not things that can be solved by fate.

The boss can be said to be a 007 job, there is no rest, there is no real sense of off work, and need 24 hours on standby, after all, it is his own business, it is impossible not to worry about it.

I hope you can think clearly about why you want to do it, what responsibilities you need to bear and what problems you need to face before starting your business.

If you are reading this article, if you have relevant entrepreneurial / franchise experience, you can share and supplement it in the comments area.

On impulse is the devil, it is important to think calmly!

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