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The traffic password of coffee is clearly played by everyone!

Published: 2026-03-20 Author: World Gafei

Last Updated: 2026/03/20, In the past, it was always said that "the smell of wine is not afraid of the depth of the alley", but how many coffee shops are there that are really not afraid of the deep lane? In the era of the Big Bang, overnight popularity is easier to reach in emerging coffee shops than it has been passed on for a hundred years. If you can't grasp the traffic password, it will die in silence. The popularity of Douyin and Little Red Book is also in print.

In the past, it was always said that "the smell of wine is not afraid of the depth of the alley", but how many coffee shops are there that are really not afraid of the deep lane? In the era of the Big Bang, overnight popularity is easier to reach in emerging coffee shops than it has been passed on for a hundred years. If you can't grasp the traffic password, it will die in silence. The popularity of Douyin and Xiao Hongshu also confirms that people are more willing to spend less time receiving more information. Therefore, if you want to get everyone's attention, you have to take the unexpected and take an unusual path. In the original ins style, the decoration style of today's old school coffee shop is the earliest traffic password exploration. How many people still remember how popular the white simple ins style coffee shop was? In the hottest years, even as long as this style will be full of customers, now if you still open a coffee shop with this style of decoration, you can only say that you can run a good business even if you can break even.

Many people will think that what is popular now is "Syrian style", "factory style", "shabby style" and "residential style". In fact, there are more shops of this style in nature, resulting in aesthetic fatigue. For the same beauty over and over again, rare and new things can attract people's attention. Many people say that the trend is a reincarnation, but the original trend has become widespread, resulting in aesthetic fatigue, turned into old school, and then abandoned and forgotten. Then it became rare, rare, fresh, and repeated. Take the unimagined road if the special style of the coffee shop is traffic password 1.0, then the appearance of coffee in unexpected places is traffic password 2.0.

For example, coffee is sold in temples, coffee in breakfast shops, coffee in noodle shops, and coffee in cold tea shops. The coffee sold in these places is a serious "coffee shop".

People don't associate these scenes with coffee at all, and according to the normal logic of thinking, the probability of buying coffee in these places is infinitely close to zero. And it is precisely because habitual thinking believes that it is impossible, when the present and cognition form a huge sense of contrast, while lamenting how magical the world is, the heat has already increased several times. Coffee is not curious, pay attention to less than half of the classic coffee drinks, we are all the same, can not open the gap. If you want to get traffic, unique and innovative coffee drinks are essential, and if you want to shine in front of your eyes, it must be coffee beyond your imagination. If Maotai latte and aged vinegar American style are in everyone's imagination, then chili American style, rattan pepper latte and coriander American style will be a little shocked, and soy sauce latte and curry latte are full of curiosity.

Seeing coffee that is so fresh and so curious that it is unimaginable can easily lead to heated discussion. With the discussion, more onlookers will join in, and the coffee flow will rise. Unexpectedly, the main force of communication is that users play well with their own coffee flow. Only the idea of a coffee shop running wild is not enough. There must be a platform with enough traffic and a communicator to operate. And Douyin, Little Red Book, these platforms where everyone is the creator, meet this condition very well. In terms of finding food, traveling and playing, people prefer to use software such as Little Red Book to replace traditional search engines, because the answer found in Little Red Book is that real people have experienced it and then share it through pictures and texts. therefore, it is easier to find the answer you want, and it is more authentic (of course, there are many trusts, which need to be screened with a sharp eye, but at least it is better than the answer found by the traditional search engine).

And users are also sharers, in Xiaohongshu, everyone has the opportunity to become an online celebrity. For example, in order to get more exposure, food bloggers will look for something curious, fresh, eye-catching and topical to share. For example, coffee is sold in the place where rice noodle roll is eaten, and what kind of exotic coffee comes out of a certain store.