Hangzhou net red temple coffee why so hot! Can I have coffee at the temple?

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"when Buddhists drink coffee, no matter whether other people are caffeine."

How good is the temple coffee business? I do not know since when, people in all regions have become popular to drink coffee in temples. In recent years, coffee has begun to roll up in some ancient temples in various parts of Asia. Perhaps it is hoped that through the use of coffee as a medium, more young people can have a better understanding of the traditional architectural culture, or maybe the monks have begun to have a strong interest in coffee. Every coffee shop in the temple is doing very well. In 2020, Starbucks in Japan opened a store in the Shenguang Temple area with a history of more than 1300 years, which was unanimously praised by temples and monks. More than two years have passed, and when netizens go to sign in for coffee, more and more people have a new understanding and understanding of this thousand-year-old temple.

Then, in 2021, a cafe was quietly opened at Yongfu Temple in Hangzhou, China. A label saying "monks sell coffee" made the cafe an instant hit, and going to the temple for coffee became a "key punch" target for netizens. Every weekend and holiday, many young people come to the temple one after another, drinking coffee while enjoying the environment that brings happiness and peace to their hearts.

With the popularity of Yongfu Temple cafes, more and more ancient temples have approved third parties to open coffee shops in temples in the past two years, and some temples have started the coffee business directly.

Not long ago, the personnel Department of Xiamen Nanputuo Temple Industry Society announced the recruitment of barists. as for the recruitment conditions, many netizens said that the business of this cafe in the temple is very good, especially when they need to queue up during the weekend holidays. For four days off a month, some netizens joked that there was no 😂 at all.

Why do young people today fall in love with drinking coffee in temples?

One is the acceptance of the promotion of Chinese traditional innovation, the other is the novelty of consumers, and the other is the sense of contrast brought by the combination.

Compared with blunt materials and popular science, a cup of American coffee called "Di Fan", a latte called "stop Snow", and a caramel macchiato named "Mo Bai" … People can feel the beauty and serenity of the temple through the name of the product.

Tags such as "monks selling coffee" and "drinking coffee in temples" can become popular on the Internet, which is essentially a subversion of people's ideas. One is the subversion brought about by the integration of Eastern and Western cultures, and the other is the subversion of the position of monks (actually temples) in selling coffee. Such a contrast firmly grips the hearts of young people who like new things.

At the same time, the packaging and name of the product can be integrated with the scene, so that consumers have more sense of participation, but also bring immersive experience for consumers.

Only tourists are interested in temple coffee? Monks are also young people.

In addition to the tourists and believers who come to visit the temple, monks also have a great need for coffee. Although monks have always given us a stable image, monks are also young people, and they will also pay attention to new things. It's just the traditional image of monks, which makes people think that monks can only drink tea and recite sutras.

Monks in some temples also buy their own coffee and raw beans and come back to bake them and then make coffee for visitors. Not long ago, a variety show in South Korea filmed such a scene. When the guests said, "I thought monks only drink tea," the monks laughed and said, "it seems that you are still living in the past, and monks should keep up with the times."

After the program was broadcast, the temple immediately attracted the attention of young netizens, and then set off to drink the coffee brewed by monks. As a result, the temple monks said: coffee only serves scheduled visitors. I have no idea of selling coffee in the temple for the time being. Photo Source: Internet

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