Can Starbucks open in the county? can Starbucks coffee join? what are the requirements?

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At present, Starbucks does not open a third party to join them, all of which are directly operated by Starbucks in China. At present, Starbucks China has accelerated the layout of the sinking market, and Starbucks can be seen in third-and fourth-tier cities and county towns in the future.

I believe that the friends who are sitting here want to know about Starbucks joining because since the Spring Festival this year, "coffee shop in the county town" has been one of the topics after dinner.

Both independent coffee shops and chain coffee shops have been keeping an eye on the sinking market for nearly a year, which has brought about a subversive reversal in the county areas that were once thought to be without vitality and no need for literary and artistic consumption.

Why are there more and more coffee shops in the county?

Affected by the consumption level and habits of the resident population, the development of the county market has not been paid attention to in recent years. For many years, people think that coffee cannot gain a foothold in the county, one is because of the price, one is because of the taste, and the other is that the people in the county do not need the consumption of literature and art.

But in recent years, the impression of coffee has changed greatly. One is the innovation in the taste of coffee, which makes it more palatable and attractive; the other is the popularity of affordable coffee, which has changed people's position of coffee = luxury consumption; and the other is that coffee has gradually become the daily and habit of urban consumers. the sharing and popularization of social platforms have made more people have a new understanding of coffee.

Coupled with the small partners drifting in the city have gone to small areas for development, urban personnel need more and more coffee. Many young people who have returned to their hometown to start a business have opened coffee shops one after another, and the friends who have just returned from the city also need to solve the city's worries through coffee, and at the same time attract people around them to pay attention to coffee.

As more and more people return to their hometown to start businesses and compete for employment opportunities, the overall income level of the county is also on the rise. The purchasing power of local consumers is also increasing. There is more demand for fashion, social, appearance, personalization and so on, and coffee shops and online celebrity beverage shops that can provide social places have also received more and more attention.

There is so much coffee in the county, why can Starbucks always be so dazzling?

"our little county town! I can't believe there's a coffee shop, or Starbucks! " "in the coordinates of a small county in southern Jiangsu, there are 20 Starbucks unwittingly." I suddenly think about it. Starbucks in my small county has been open for more than 6 years.

Although there are more and more coffee shops in the county, every Starbucks landing can still be photographed, shared and exclaimed immediately. Why is Starbucks always so dazzling? Starbucks opened in the county, what kind of feeling is it for local consumers?

Netizen A: "once I always felt that the place where I lived was very backward, but the arrival of Starbucks made me see that our county was not what I thought it was, and it had developed very well over the years."

Netizen B: "for many people living in cities, the quality and price of Starbucks are not as good as you think." But its environment and atmosphere is a very good social scene in the county seat. After the improvement of living standards, people will always pursue some literary and artistic consumption. "

Netizen C: "although the price of Starbucks is still on the high side, it is acceptable for everyone to spend occasionally." Although coffee is not a rigid demand, coffee shops are a good place to socialize, and for people who have little or no contact with coffee, the reputation of big brands will be more reassuring. "

Well, in fact, these are some of the opinions of the code clerk when he mentioned Starbucks when chatting with some of his buddies who returned to life in town.

Some friends said: "Starbucks may not be new in big cities, but for a town that has not changed significantly for many years, the arrival of Starbucks makes people happy here." Because coffee shops that can only be seen in big cities can now be drunk near their own homes, which proves that great progress has been made in the development of towns in recent years. "

Perhaps it is the impression that Starbucks has always given people and the contrast formed by the expansion of the sinking market that makes consumers clearly feel the development of their hometown and the improvement of people's living standards.

What is the prospect of Starbucks' development in the county seat?

For big cities, the demand for coffee may have changed from a social function to a functional drink, but for urban areas, the market for coffee has just begun, so the demand for coffee shops is still dominated by social functions.

Starbucks as an international well-known chain coffee brand, for less contact with coffee consumers, will be more eager to go to the brand store consumption. Whether the consumption is satisfied or worthwhile each time is decided by the consumer, the demand of each person going to the coffee shop is different, as long as the consumer is satisfied, the most intuitive performance is repurchase.

When Starbucks China announced that it would accelerate the development of the sinking market last year, Liu Wenjuan, chief operating officer, also said: "consumers in the county market will consume more coffee because of social demand."

The third space function of Starbucks has also returned to the beginning in the town, providing a place for the university to relax. Instead of holding computers, people make an appointment with three or five bosom friends to chat and relax.

I remember the title of an article that read: the county doesn't want coffee, but it needs a coffee shop.

Photo Source: Internet