Digging baristas to rob franchisees... Lu Zhengyao is accused of tearing down the corner of Ruixing wall.

A few days ago, time Finance reported that the "hand-to-hand combat" between the founder of Lu Zhengyao's Coffee Coffee and Luckin Coffee has become increasingly fierce and has now spread to the competition for personnel.

The report points out that some potential businessmen who originally intended to join Ruixing, attracted by the name of the "former founder of Ruixing" and considerable joining policies, took over the olive branch thrown by Lu Zhengyao and joined the Kudi Coffee camp.

In Kudi, the words "former founder of Ruixing" can be seen everywhere. It appears not only in the recruitment plans for co-operators on the official website, but also in banners in stores, and even in the loudspeakers pushed on the ground. Within Kudi, whether founders, executives, franchisees, store managers and baristas, are all related to Ruixing. Lu Zhengyao left Ruixing, first took away the "apprentice" Qian Zhiya, she became Cudy CEO. Then he took away a number of Lucky executives, such as the team who developed the store monitoring system for Ruixing, and turned to design the new system for Cudy.

Time Finance mentioned that in the franchise group of some coffee shops, Cudy became the most discussed brand, and even appeared in Ruixing to join the business group chat. Those who plan to join Lucky are too strict because of the strict requirements of Ruixing. Cudy said that there is no franchise fee, in order to collect store operating gross profit service fee in the joint venture model management, the earliest more than a month to get back to the cost, also named "coffee dreamer". Compared with Rui, Cudy seemed to have a lower threshold, so he switched to a new camp.

In addition, Daily people Media reported on March 16 that a franchisee, who had opened seven Lucky stores in a row, also left Ruixing at the end of last year and turned his cards to become Cudy. At first, there were three, and then they kept looking for sites, and now they are opening more and more. The official Weibo, Xiaohongshu and Douyin accounts of "Linyi Ruixing", which have accumulated 121000 followers, have also been renamed "Linyi Kudi" to operate under Kudi's official account.

The article also interviewed an investment manager of Coffee Coffee in a third-tier city. Kudi's initial target camp was the third-and fourth-tier towns, and it was the stage when Ruixing was "sinking" the county seat. Therefore, in the business circle of the same small town, Rui Xing and Cudy will inevitably have a war.

Not far from every new Kudi store, there is already a lucky one, the farthest one is about 100 meters away, and some are next door. The investment manager said: it is Lucky's passenger flow that Cudy is blocking. Close to the location, surrounded by the point, and then far more than the number, "is to fight close to the opponent."

According to the time Finance report, in addition to franchisees, baristas are also the group that Cudy wants to rob. Some baristas who used to work in Ruixing were "poached" by Kudi in order to get higher pay and positions because of the difficulty of promotion. Cuddy promised that the barista could directly serve as the manager of the store. In addition, Kudi also told her that she could introduce her former colleagues who knew Rui Xing. "whoever comes over, the starting point is the deputy manager." Like a Coffee Shop in Luozhuang District, Linyi, the new manager was dug up directly by the franchisee from Rui Xing, who opened next to it.

A Kudi development manager told Tech Planet that the main reason for being Cuddy is "to fight for breath". And a Kudi franchisee also mentioned many times that the common goal of him and the team is to "kill Rui Xing." Lu Zhengyao's vengeance this time is really obvious.

As netizens commented, Cudy's strategy is to grab Lucky's territory and business while rubbing Rui's popularity, and now he is also robbing Lucky's people.

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