The idea of "fecal version of pearl milk tea" in Guangzhou Zoo is controversial!

Recently, Guangzhou Zoo can be said to be a hot search every day, except for Qi bangs hairstyle "lion" A Hang:

Yaichi, a panda with Lao Guang temperament:

The peacock ran to the lawn outside the circle to "make good" and opened the screen:

And the zoo officially released a set of pictures of "pearl" milk tea.

Recently, Guangzhou Zoo has released a set of pictures of "Pearl" milk tea, which has sparked controversy among netizens. This sudden visual impact makes many friends who are talking about pearls suddenly feel that the milk tea in their mouth is not fragrant. For such publicity, the media interviewed the public on the street, and most people thought that the creativity of the advertisement was inappropriate and would affect their appetite. Some people interviewed were even more excited about how harmful, diaphragmatic and disgusting this kind of publicity is.

Some netizens said that such publicity is mainly "teasing", but also can respond to persuade everyone not to drink pearl milk tea. Some netizens said they thought of the rainbow candy advertisements they saw when they were children.

I believe you are very impressed with this advertisement of Rainbow Sugar! The advertisement has two very memorable points: one is that giraffes eat rainbows, then they are milked and rainbow candy is eaten, and the other is that the uncle's laughter is really brainwashing!

This advertisement has been analyzed in many versions, but for public consumers, the most intuitive feeling is the overall picture of humor, highlighting the childishness of childlike innocence, so that different age groups can be attracted by the advertisement.

It is precisely because it is outrageous that it has always been remembered by everyone. I can think of rainbow candy every time I see rainbow, think of an advertisement when I see rainbow candy, and think of rainbow brand when I think of advertising creativity.

In fact, it's okay to be outrageous in the right way. If the picture released by Guangzhou Zoo is not aimed at food products, it is also a good publicity, through appropriate outrageous and parody, can further attract more people's attention to the zoo. Guangzhou Zoo also deleted the text shortly after the picture was hotly debated. Customer service also said in an interview with the media that there were no related products for sale. For why there is such a message, customer service response is not clear. Photo Source: Internet