Luckin Coffee coupon distribution frequency reduced! Netizens are dissatisfied with the collective PUA for this.

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"Lucky is so expensive these days. it's so expensive. If it's not cheap, I'll drink Kudi!"

"Kudi I really cry to death, the taste is good at the same time the price is also a bit lower than lucky" estimated to hand price of 9.9 yuan! Why should I give someone 16, 9, 9, 9! Lucky, what are you doing?! I really can't stop drinking?! "

These days, Rui Xing has been collectively PUA by netizens (a way of suppressing spirit). The reason: the recent price movements of products are more than ten or twenty, and they seldom give out coupons directly. Netizens who have always been accustomed to drinking lucky with no more than 15 yuan feel that it is not cost-effective, so some netizens posted a "PUA speech" on the social platform, hoping that through big data's identification, Ruixing system will automatically hand out coupons.

And this way seems to be really effective, so it takes up the rhythm, saying that as long as you send out, "Why is it so expensive recently? it's so expensive. If it's not cheap, I'll drink Kudi!" You can get cheap coupons.

So netizens have come to a collective PUA of Ruixing, using Ruixing's "half-brother" Cudy to carry out a round of "threats", and then there is the beginning scene.

As for whether it is useful or not? Em... I don't know. Although many netizens have followed the "PUA" round, it seems that not many people have a follow-up. And there is a follow-up, the content is also the same or the same as the screenshot above.

Why have Lucky's coupons not been actively distributed recently? Because it was transferred to the broadcast room! In the morning, noon, afternoon tea and evening, as long as people are free to pick up their phones and browse videos, Ruixing has the live room open. Instead of handing out coupons directly, users may know, but they may not think about spending immediately, or they may see the coupons and forget them (in much the same way as people think about returning messages).

But it is different in the studio, although the degree of price discount is the same as that of issuing coupons directly, but each topic / theme and interaction can further attract users' attention and resonate, so as to achieve sharing / communication. The direct issuance of coupons can not allow more users to share and promote the offer. For example, in November last year, Ruixing studio expressed the style of leading the product through different styles of male models, and then paired with the host's serious high-level sweet words to further show the characteristics of the product, which the fans didn't want. On that day, both the sale of product coupons and the number of people watching the live broadcast room doubled.

Users who buy coupons in the studio will use the coupons on the same day / the next day, or remember to use them. Because the coupon is because users choose a product they are interested in after watching the live broadcast, or because something / sentence in the live broadcast makes users curious and look forward to a certain product, so they can't wait to exchange it immediately. Nowadays, major brands like to use live marketing. The user base attracted by one studio will be more accurate and can be realized quickly. The other is that the interaction between live streaming can be solved in a timely manner to improve the timeliness and accuracy of service, and then improve service satisfaction. In fact, as long as you go to the studio, you can buy cheap coupons. Why do you have to write PUA Ruixing so hard? you may not really have coupons.

Photo Source: Internet