Hario and sad frog co-signed, this V60 green to glow!

On White Valentine's Day, Japanese brand Hario and sad frog PEPE jointly launched a limited theme set, incorporating the image of sad frog PEPE into HARIO's classic V60 coffee filter cup and filter paper.

It is understood that this joint packaging adopts the form of comics, choosing camping as the theme, Hario's coffee utensils (sharing pot, filter cup, filter paper) appear in the cartoon as the image of camping props, and co-built with sad frog PEPE "filter sadness, reject EMO".

The co-branded model includes two sets: filter sad filter paper sharing set and reject EMO outdoor enjoyment set. Among them, in addition to filter paper, PEPE limited color 01 resin filter cup and PEPE limited outdoor filter paper bag were added. Hario, which has always been characterized by a simple and steady Japanese style, has been "exceptional" and co-branded with the cartoon image of sad frog, designing the filter cup as a "green cup" and directly "green to shine" under the light.

It can be seen from the official publicity map that this joint filter cup only adds green elements on the basis of No.01 resin transparent model, and the material and function of the cup body have not been changed. The original pulp filter paper has no change except for the packaging box. However, with such eye-catching green and sad frog cartoon image, or let many hand rush party can not help but join the shopping cart. Before the official launch, Hario's official account posted a pre-sale campaign on the Little Red Book. "Filter paper filters coffee and sorrows." Say your saddest thing and we'll filter it." On the package is the cartoon image of sad frog PEPE holding filter paper and shedding two lines of tears, which makes many netizens shout "too cute, want".

At present, on the little red book, many small partners have exposed their own "green cup" and other joint products, and have played with the stem,"wash away the cup injury, too green trouble."

For this touch of "eye protection" green, some netizens said very green very like, also some netizens think "ugly to become sad frog". As for practicality, some netizens think that the joint model set is not worth it,"the texture of the filter cup is too poor, only the packaging box is in the joint name, ordinary filter paper plus ordinary filter cup", and "the packaging box is thrown, who knows this is sad frog".

In recent years, as the coffee market has become hotter, it has driven a lot of derivative products and cross-border marketing. Obviously, coffee drinks have become a brand cross-border love track. If brands can find popular IPs with similar customer groups and potential energy that can be integrated with each other, it can be said to be a strong alliance. So, how to choose IP to achieve strong alliance? This is a great test of the brand's intentions.