Will you still go to so many regular coffee shops?
Different from chain coffee brands, the charm of independent cafes lies in that each manager has his or her own entrepreneurial idea and creates a different management style. At the same time, the owner will set more or less rules according to his own personality.
Last week, the author saw a note on Little Red Book entitled "do you want to make rules in the coffee shop?" . The text of the note lists a total of four rules:
1. Children under 14 are not welcome.
two。 Cats and dogs can be tied outside the door, not allowed to enter the door, except guide dogs
3. Take-out food can be brought in, but can not be eaten in a restaurant with a strong irritating taste. Melons and fruits can be taken away by themselves, otherwise a cleaning fee will be charged.
4. This is a coffee shop, not a milk tea shop, there is no ice more ice less ice.
Each of these "rules" has its own reasons and interpretations, and at the end of the article is aimed at "can you accept the rules of these coffee shops?" "the vote. After the content was released, it attracted a lot of comments and votes from netizens inside and outside the industry.
So far, a total of 287 people have voted, of which 73% of netizens clicked "yes" and only 27% chose "not". For the views of businessmen, the comment area is also divided into several "factions", some agree, some do not understand, and some remain neutral.
It is not difficult to find that the entrance, wall and bar of many coffee shops are marked with all kinds of warm "tips", such as:
"Please don't make any noise."
"Pet is not allowed in."
"smoking in the room is strictly prohibited"
"do not play sound out of electronic equipment."
From the merchant's point of view, the purpose of setting these "rules" is not to restrain the guests, but to create a good dining environment that is quiet, tidy and does not interfere with others. After all, everyone wants to get a satisfactory shopping experience, right?
However, when some "rules" become more and more, the rules become more stringent, and the words reveal "impersonal", it is easy to make guests feel uncomfortable. As netizens commented, "I feel normal and understandable, but I will not go to this store."
No matter what type of coffee shop, essence or service industry, intimacy, politeness and friendly attitude are still the basis of hospitality. For consumers, in the case of similar product quality, a store with good service will naturally have more desire for repurchase than a store with poor service. Only by improving the "friendliness" of coffee will consumers be more willing to walk into your cafe.
As the netizen said, "rules are for those who do not know to abide by the rules, and those who know how to abide by the rules should not care about the rules."
Important Notice :
前街咖啡 FrontStreet Coffee has moved to new addredd:
FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou
Tel:020 38364473
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