Is it possible for crowdfunding to open a coffee shop? Would you like to be a shareholder in a coffee shop with 2500 yuan?

A few years ago, two words were particularly popular in the entrepreneurial circle, one was sharing economy, and the other was crowdfunding entrepreneurship. With the rise of crowdfunding, many crowdfunding cafes are following suit.

Recently, the author saw a note on Little Red Book about crowdfunding opening a coffee shop, entitled "2500 to be a shareholder in a coffee shop, would you like it?" "

Why the crowdfunding model of opening a coffee shop can be seen by everyone, first of all, it captures the psychology of today's young people: you only need to invest a small amount of money without taking much risk, that is, shareholders or bosses, and unlimited free coffee. So, is it really feasible to open a coffee shop with this "a lot of people" crowdfunding model to realize your career dream?

Why crowdfunding?

The reason for crowdfunding is simple, because the sponsors are short of funds, but they can't take the risk. As a result, I came up with the idea of raising everyone's money (and possibly contacts and manpower) to carry out investment planning. The object of crowdfunding may be strangers on the Internet, or it may be relatives and friends whom they know. As for the amount of money each person has to pay, it depends on how big the cake is painted.

What does crowdfunding need to face to open a coffee shop?

Membership-style crowdfunding is suitable for people in the same circle to co-contribute to do what everyone wants to do, which can be said to be a sideline. It says, "We don't want to make a profit," but can a cafe survive if it doesn't make a profit?

In addition, the greater the number of crowdfunding, the more difficult it is to manage to open a store and do business. As a collective operation, consultation and communication is essential, when faced with disagreements, disputes are inevitable. If the crowdfunding team is as large as dozens or hundreds of people, it is a big problem that who should have the power to make major decisions.

Usually, crowdfunding sponsors do most of their own things, and he has the ability to initiate crowdfunding, but that doesn't mean he has the ability to run a business. Every detail of product positioning, store location, pre-publicity, daily maintenance and service standards is the key to the survival of a coffee shop.

If the sponsors and participants are all amateur coffee lovers, or even just rookies in the industry, they know nothing about running the coffee business. So want to achieve the original beautiful reverie, under the suppression of reality, may finally close down after losing money can only regret that they were too naive at that time.

Nowadays, all those who have failed to open a coffee shop are warning that opening a coffee shop must be carried out in order to be successful. Whether in partnership or alone, it is always important how the participants keep the coffee shop alive and sustainable.