The new advertisements of Gu Ming and Nai Xue were found to be "bumping masters" by netizens.

On March 17th, Gu Ming Tea official Xuan once again joined hands with Fan Shenghua, the heir of "Xihu Longjing Tea picking and making skills", and the original Longjing series of Gu Ming in 2022 is about to return.

On March 30, Nai Xue's Tea also announced the release of "scented Chinese Tea" in the first season, with the launch of "Longjing Qingtuan Treasure Tea". According to the copy of the brand Fang, the series of "Nai Xue searching for fragrant Chinese Tea" started from Longjing, and the whole series of products were supervised by Fan Shenghua, the non-legacy heir of Xihu Longjing Tea.

In the promotional copy of the new products of the two brands, Gu Ming marked that it was directed by Fan Shenghua, while Nai Xue indicated that it was supervised by him, but it was indeed the same Longjing non-legacy master.

At the same time, the same master is promoting the new products of Longjing series, and even the master's dress, posture, angle and expression are almost the same, which makes it difficult not to feel embarrassed for Nai Xue and Gu Ming.

Then it attracted netizens to complain and make fun of the two tea giants, "is Nai Xue a master who went to Gu Ming?" "Gu Ming and Nai Xue, is this a master?" Nai Xue and Gu Ming robbed people.

As for the master's similar operation, netizens shouted:

"too busy."

"the master didn't even change his clothes, so he shot two commercials?"

"the master steps on two boats."

"if you work at both ends, you are really a master."

"the master has been closing his eyes. I don't know who it is. I don't blame the master."

So, Nai Xue obviously announced that he would be a "bump master" for more than ten days than the late official of Gu Ming, so why did Nai Xue not avoid it, but publicized it according to the edition?

Nowadays, if the tea circle and coffee circle want to get more traffic and attention, they inevitably have to work hard on marketing. In addition to the common novel packaging, novelty-seeking taste, ip co-signature, the rest is the high-end positioning of products and the recruitment of top talent in the industry.

The marketing link of the boutique coffee circle is to rob raw bean varieties, well-known producing areas, world-class competition champions and so on, while tea drinks should emphasize tea producing areas and master technology, so as to prove the high quality and quality of the products, as well as the craftsman spirit of the brand. It is conceivable that there must be very few craftsmen who can enhance the persuasiveness of their products.

Just because it is common, it is difficult to decide who borrows from whom and who plagiarizes who when the master endorses the marketing link of this new product promotion. "crash" instead can arouse netizens' curiosity, harvest unexpected marketing effect, get a wave of unexpected traffic.