Starbucks coffee products over-fried cold rice has been complained by netizens! Coffee product research and development should pay more attention to taste

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With consumers' desire for new taste of beverage, tea and coffee brands around the world are constantly developing some special and reasonable, while also allowing the consumption of fresh new flavor drinks to cope with the continuous market competition.

On the other hand, the research and development of Starbucks products in National Service (excluding Hong Kong, Macao and Taiwan) focuses on a Buddhist family, and has even entered a new product of fried cold rice, which changes neither sugar (soup) nor coffee (medicine). For this reason, some netizens complained:

In this era of freshness is traffic, everyone is thinking about how to attract more consumers through new tastes. Starbucks, the national service, is just like 2G signal, when other tea / coffee brands in China have become popular, and even began to fade away. Starbucks began to follow.

Such as flower-scented coffee products. Camellia products that became popular in 2021, Starbucks didn't launch camellias until 2022. Then in 2023, every household began to launch a series of tea coffee in spring. Starbucks is still insisting on camellia lattes. Before the launch of the camellia latte, Starbucks insisted on promoting the cherry blossom series from 2019 to 2021. Although several cherry blossom products were launched, the composition of the combination was more or less the same, only the difference between adding coffee first or adding coffee later. This year, with innovation and light cheese, it is no longer a combination of cherry blossom matcha.

In addition, there are two limited seasons each year that are most valued by Starbucks: new year & Christmas. Every year, countries keep the same best-selling classic products in these two limited seasons, and then develop 1 or 2 different flavors, while the national service is still the same for many years: chestnut & peach blossom taffy & white mocha. And other restrictions on the research and development of new products, can not be separated from the combination: flavor sugar + milk + espresso. At a time when hot weather is approaching, Starbucks in other countries are trying to launch more new cold coffee combinations, such as grapefruit cold extract, apple peach cold extract and so on.

The national service Starbucks still insists on itself. From spring to summer, people's taste preferences have gradually changed from strong to refreshing, and Starbucks is duty-bound to put the Badan wood milk coffee products that have been launched in 2018 back on the shelves. This makes many consumers and partners can't watch it anymore!

In addition to the uninnovative taste of drinks, the Dragon Boat Festival and Mid-Autumn Festival are most valued by Starbucks, and zongzi and moon cakes are many partner slots every year: "can you change suppliers and get some new flavors!" It's the same year after year, report every year. I don't know how to convince customers to buy it!

Take a look at the Hong Kong, Macao and Taiwan regions, their moon cakes are fluent, zongzi fern cake combination looks good appetite wow! The small gifts and outer packaging are also very pleasing. Let's take a look at the domestic bags that remain the same for thousands of years, and the cartons that remain the same for thousands of years play a multi-function. "

Looking back over the past few years, more and more brands have joined, so that the status of Starbucks, which originally had its own halo, began to shake. Although Starbucks is committed to giving everyone the experience of service, products are the key to attracting consumers. Although brands do not want to be involved in the affordable coffee market, a brand cannot operate without the participation of young consumers. Simply changing the taste is unable to attract new young customers, and the taste of the product can correspond to the season, which is the focus of innovation. It's April 26th again! I heard that the price of Xingbing rice dumplings this year has changed from 10 to 8, but there is still no change in taste. At the same time, the gifts purchased in advance were cancelled. (you must have seen that the little friends here can no longer sit still. Photo Source: Internet

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