Lucky even came out six new products, netizen: I only deserve to touch fish?

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When I woke up early this morning, many netizens were surprised to find that Rui Xing even pushed 6 new products in one breath. This new speed makes people have to sigh that Lucky's R & D department does not have a bottleneck!

Picture from: falling rain

The 6 new products are fish raw coconut latte, mango jasmine ice, sleeping lotus velvet latte, gardenia pear fragrant latte, Kunlun boiled snow latte, full branch locust flower latte. If you take a closer look, you will find that the last four are urban restrictions (Fuzhou, Xiamen, Wuxi, Hefei). In the coffee, only fish raw coconut lattes will be on shelves in stores across the country.

As a result, netizens outside the limited city collectively complained and complained online. "how come there are no store restrictions here?"my heart is half cold."I can only touch fish." This is why "touching fish" has become a new posture for netizens to drink Ruixin.

According to Luckin Coffee's official Wechat release, the "fish-touching raw coconut latte" on the market today is actually a "0-fat konjac crystal ball" added to the ice-sucked raw coconut. There is not too much innovation in the taste, so it can be said that "the soup does not change." Some netizens said that it is a veritable "fish-touching product".

Although the constituent elements of the drink are not new, the name "magic" alone is enough to hit the soul of the workers on Monday. The slogan "who knows, the joy of touching fish" is such an apt description of the current work attitude of office workers who "don't do their job."

A group of contestants who got up early to move bricks opened the app and saw Ruixing's new product, which was called empathy. "I mean, is Rui Xing playing me secretly?"Lucky, you know how to develop new products", "you know how to go to work," and "Fish touchers drink fish lattes."

Lucky is good at playing tricks is nothing new, but in such a short time, skillfully borrow the online buzzword "fish", and "rub" to come up with a new way to attract a large number of young people to take the initiative to join the camp of marketing topics. Luckily, this wave can be said to be directly lying down to win.

In 2020, Lucky launched 77 new ready-made beverages throughout the year, 113 new products in 2021, and nearly 140 new products in 2022, far surpassing other coffee and tea brands. Since 2023, looking at this new speed, I believe that the total number of new products this year will continue to usher in new breakthroughs.

Nowadays, coffee and tea products are becoming more and more difficult to differentiate, and major brands are trying to seize every opportunity to gather consumers' attention at important marketing nodes. Whoever succeeds in pinching the young people of the day is the winner.

So, did you fish today?

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